Landing pages are essential for generating leads and increasing your conversion rate. Here are some tips to make the perfect Shopify landing page.  The importance of making landing pages cannot be understated. When it comes to lead generation, purpose-built landing pages are one of the most effective tools in the eCommerce merchant’s toolkit.  Why are landing pages so important?  The most effective 25% of landing pages have an average conversion rate of more than 5%, while the very best exceed an average 11% conversion rate.  Think, if you bring 100,000 people to your landing page, you’d have 11,000 sales. That’s a pretty nice