A target audience: young women who also purchase products from Hydrojug.
A product: crossbody phone lanyard.
I felt that it was time to start building my Shopify store.
So that’s what I did.
I got myself a brand new email address and signed up for Shopify's free trial.
Before I could actually start building the store, I need a few more things:
To move fast, I used a business name generator to get some inspiration.
I wasn’t aiming for perfection. The only requirement was a name that sounds good and isn’t descriptive. If I don’t find success with my first product, I could easily sell a different product. Without changing the business name.
So I clicked through hundreds of randomly generated names. Any name that seemed “okay” to me was put on a list.
In the end, I had more than 50 names. Way too many.
So I picked my favorite three:
I continued with brand colors.
Same process as with the name: using a generator to get inspo.
On Coolors.co, I looked up the trending color palettes:
Since I was inspired by Hydrojug and plan to sell my product to a similar audience, I wanted to have a similar touch to my store.
Their colors were mainly black, white + lots of pastelles.
I ended up with this one:
I might need to add a few colors here and there, but overall, it looked great to me.
Now to the hard part. Logo creation.
Uff… I’m not a designer and felt that free logo generators wouldn’t do a great job.
But I gave it a shot anyway. And I was surprised.
Namecheap’s free logo generator is great.
All three names looked great with that font. That being said, I didn’t create a real logo.
I continued my journey with a simple font logo.
Back to Shopify.
First thing I wanted to do was to import my product into the store. So I installed an app called DSers which let’s me easily pick a product on AliExpress and make it available to buy in my store. Plus, it will fulfill the orders later down the road.
Next, I wanted to make some edits to the settings:
Contact us page.
About us page.
Remove “powered by Shopify” from the footer.
…and other smaller changes so I have a solid store setup.
As everything was getting more and more ready, I realized that it’s probably a good idea to have some of the products I want to sell at home. That way I can take custom product photos and answer product-related questions.
I ordered five products on Amazon to have them shipped very fast to me.
Everything was coming together nicely.
It is only a matter of weeks until my first sale…
Well, at least that’s what I hope.
Stay tuned until next week where I will take care of importing products and adding some amazing social proof.