Not all product reviews are created equal: why visual reviews are a must for your Shopify store in 2019
We want images, videos, and an inordinate amount of information that requires very small amounts of our attention and can be consumed at a glance. And in the midst of it all, we are actively spending money without even looking up from our phones. Visual UGC isn’t just a growing force in marketing. It’s becoming the very essence of the way businesses connect with their customers.
The big question around trust is how to create it. Put simply, it’s all about being authentic and transparent with your customers. Studies show that 63% of customers would buy from a company they trust and consider to be authentic. This is exactly why social proof has become so important. So much so, that today a huge 92% of customers say they trust user-generated content (or UGC) over all other forms of advertising. This content shows your customers the reality of your products in a way sales messaging can’t.
Ads are everywhere, and competing for customer attention is becoming more expensive and challenging. It sounds like a perfect time for brands to recognize the need for less intrusive marketing strategies. Enter the User-Generated Content.
One of the things a lot of online sellers struggle with is turning visitors into buyers. I get asked this question frequently on social media, and through my years of testing and spending millions on paid traffic, there are ways you can improve your statistics and start enjoying that “ka-ching” sound which we all love to hear.
Social proof is basically signaling to your potential customers that the product is accepted and liked by a great number of their peers: humans are social creatures with a need for companionship and validation. They want to fit in, and if the product or service you are selling is the route to social acceptance, so be it.