Social proof is basically signaling to your potential customers that the product is accepted and liked by a great number of their peers: humans are social creatures with a need for companionship and validation. They want to fit in, and if the product or service you are selling is the route to social acceptance, so be it.
Get the most out of social proof with these 9 tactics that you can implement today
What is the biggest nightmare of any Shopify merchant? Lots of traffic and no sales. No matter how visitors are coming to your store, whether you’re doing paid advertising, influencer outreach, content marketing or organic social media – you have to work hard to earn your web traffic.