When it comes to E-commerce, the conversion rate is represented by the number of people visiting the website, who end up making a purchase. Increasing the conversion rate is at the top of the priority list. Below is a list of efficient techniques that will help you improve the conversion rate and keep the visitors coming.

Customer satisfaction is king in eCommerce. Consider the following example: If your customers are not satisfied, you’ll have a hard time keeping them around. No retention means that your customer base will slowly shrink. The shrinking will accelerate because of the negative word of mouth of the bad experience you provided. Now you have a shrinking customer base, horrible reputation, and plummeting profits, how long do you think you’ll remain in business?

The big question around trust is how to create it. Put simply, it’s all about being authentic and transparent with your customers. Studies show that 63% of customers would buy from a company they trust and consider to be authentic. This is exactly why social proof has become so important. So much so, that today a huge 92% of customers say they trust user-generated content (or UGC) over all other forms of advertising. This content shows your customers the reality of your products in a way sales messaging can’t.

One of the things a lot of online sellers struggle with is turning visitors into buyers. I get asked this question frequently on social media, and through my years of testing and spending millions on paid traffic, there are ways you can improve your statistics and start enjoying that “ka-ching” sound which we all love to hear.

Social proof is basically signaling to your potential customers that the product is accepted and liked by a great number of their peers: humans are social creatures with a need for companionship and validation. They want to fit in, and if the product or service you are selling is the route to social acceptance, so be it.

What is the biggest nightmare of any Shopify merchant? Lots of traffic and no sales. No matter how visitors are coming to your store, whether you’re doing paid advertising, influencer outreach, content marketing or organic social media – you have to work hard to earn your web traffic.