There are so many benefits to using Shopify as a platform for your e-commerce store. The first and most notable advantage is being able to make use of an app store that offers virtually everything you could think of!  Starting out on Shopify may seem daunting, but once you know which apps and tools to look for, you will be able to set up a professional online shop in a flash. Here are the best Shopify apps to use to help your e-commerce store grow and thrive. Loox Loox is a product reviews app that allows you to collect photo reviews from your

When you’re shopping online, do you ever look at the reviews before making a purchase? That’s because you’re looking to see how credible the product is.  Recommendations and reviews from real people rather than paid ads make you more likely to trust the source. In fact, one survey found that 84 percent of consumers trust online reviews as much as a personal recommendation. This helps shoppers discover quality brands and make confident purchases.  By offering rewards to customers who give product reviews, you’re incentivizing them to stay loyal to you, and you’re acquiring new customers through honest and real messages from real

Would you want to eat at a restaurant that was empty on a Saturday night?  Would you go see a movie that had zero reviews?  How would you feel if your dentist or surgeon told you they had no other patients?  Human beings are social by nature. We look to others to see if we are making the right decisions. Although there are times when we fiercely value our individuality, that doesn’t apply when it comes to parting with our hard-earned money.  Nobody wants to feel like they’re going first when making a major buying decision. Shoppers feel safe in a ‘virtual crowd’, surrounded

Landing pages are essential for generating leads and increasing your conversion rate. Here are some tips to make the perfect Shopify landing page.  The importance of making landing pages cannot be understated. When it comes to lead generation, purpose-built landing pages are one of the most effective tools in the eCommerce merchant’s toolkit.  Why are landing pages so important?  The most effective 25% of landing pages have an average conversion rate of more than 5%, while the very best exceed an average 11% conversion rate.  Think, if you bring 100,000 people to your landing page, you’d have 11,000 sales. That’s a pretty nice

Customer satisfaction is king in eCommerce. Consider the following example: If your customers are not satisfied, you’ll have a hard time keeping them around. No retention means that your customer base will slowly shrink. The shrinking will accelerate because of the negative word of mouth of the bad experience you provided. Now you have a shrinking customer base, horrible reputation, and plummeting profits, how long do you think you’ll remain in business?

The big question around trust is how to create it. Put simply, it’s all about being authentic and transparent with your customers. Studies show that 63% of customers would buy from a company they trust and consider to be authentic. This is exactly why social proof has become so important. So much so, that today a huge 92% of customers say they trust user-generated content (or UGC) over all other forms of advertising. This content shows your customers the reality of your products in a way sales messaging can’t.

One of the things a lot of online sellers struggle with is turning visitors into buyers. I get asked this question frequently on social media, and through my years of testing and spending millions on paid traffic, there are ways you can improve your statistics and start enjoying that “ka-ching” sound which we all love to hear.