The Facebook pixel is a piece of code for your Shopify store. It lets you measure, optimize and build audiences for your Facebook and Instagram advertising campaigns. With the right tracking, you will be able to get your products in front of the right people.

Loox will send a custom event to the Facebook pixel for every 4 or 5-star review that has been submitted. By doing this, you can engage with your brand’s true fans and strengthen your customer relationship.

Key benefits of the Facebook pixel integration:

• Measure cross-device conversions.
• Optimize delivery to shoppers who are likely to buy.
• Create Custom Audiences from store visitors.
• Learn more about store traffic.