How to Collect up to 5x More Video Reviews

Product reviews from real customers are key to building trust in your brand and products. While text-based reviews have long been the norm, the power of visual user-generated content (UGC) like photo reviews and especially video reviews has been proven to boost credibility and increase conversions. 

80% of people state that product videos give them more confidence when purchasing a product.

Bottom line, video reviews are a valuable, cost-effective way to build trust in your store and your products - and drive more sales. 

So, how do you encourage customers to submit more video reviews? 

1. Incentivize your customers
2. Make sure they know about the incentive
3. Make it easy to add videos
4. Display your video reviews front and center

Offer different discounts for photo and video reviews

Videos take slightly more effort from your customers but bring endless benefits to the business. 

This is why you want to make it worth their while.

With Loox, you can set different discounts for photo and video reviews. To encourage customers to take that extra step and submit a video with their review, we recommend offering a higher discount on their next purchase if they submit a video review. 

Discounts are easy to set up, and more importantly, easy to adjust at any point; Whether you want to test your discount amounts, or run special promotions - you name it! With one click, you can change your incentive offers at any time.

Tip: We’ve found that offering a higher discount for video reviews can increase video review submissions by up to 500%!

Make sure your customers are aware of the discount

Once you’ve set your discount, it’s crucial that your customers know about it! 

With Loox’s customizable emails, you can highlight the discount in the body of your review request email. This will catch your customers’ attention, take them into the review form, and give them a reason to to make the effort to create a video review.

Make it easy to submit video reviews

It should be straightforward and simple for your customers to add a video to their text review. The easier it is to submit a video, the more likely it is that your customers will actually follow through. To increase submission rates, creating an easy-to-use form for your customers is critical.

With Loox’s simple, automated review form, it only takes a few clicks for your customers to submit a video review. 

Display video reviews front and center

Once you've gathered a collection of video reviews, it's crucial to feature them prominently on your store. Video user-generated content (UGC) is incredibly effective in building trust and driving purchases, so these reviews should be easily accessible to your customers.

Consider integrating the sleek, mobile-first Video Slider Widget. This carousel presents your video reviews in an elegant, customizable layout.

Pro tip: Place the Video Slider Widget on your homepage. This immediately establishes trust with visitors upon arrival, offering compelling social proof without requiring them to search.

Wrapping up

Video reviews are a powerful asset for your e-commerce business. You can collect up to 5x more video reviews by following these 4 steps:

1. Offer a higher discount for video reviews
2. Make sure your customers know about the discount
3. Make it easy for customers to submit video reviews  
4. Display your video reviews front and center