Loox Academy

Shoppers decide within seconds if they trust you enough to make a purchase. You don’t have much time to convince them. That’s why it’s crucial for your success to help them make an educated decision about the trustworthiness of your brand.

Customer reviews are a powerful tool for building trust. But for some extra busy shoppers, it takes too much time to read through them all. They want a summary of your social proof so they can quickly and easily assess your brand’s credibility.

So, how do you secure instant trust with store visitors? By putting your visual social proof front and center with the Loox Trust Badge. 

What is a Trust Badge?

The Trust Badge widget provides a snapshot of how many reviews your store has collected as well as your average star rating, in one visually compelling widget. 

Trust Badges reassure customers that they can trust your brand at the most critical time - as soon as they land on your site. Think of this widget as a certified stamp of social proof.

How can I add a Trust Badge to my store?

You can place a Trust Badge anywhere on your site, from your homepage to product pages. 

We recommend showcasing a Trust Badge on your homepage to secure instant credibility. This will encourage visitors to spend more time on your site and explore your product pages.

For instructions on how to add a Trust Badge to your homepage, check out this article.

Don’t make visitors work to trust you. Strive to make trust the default state of mind. 

How?

With a wall of love, a.k.a. a Happy Customers Page. 

Take Shopify Plus brands Replica Surfaces and Blendjet. They foster this sense of trust with their visitors by showcasing all of the positive reviews they’ve earned over the years in one place. And, each review is linked to the purchased product. It's a sales magnet.

What is a Happy Customers Page?

You’ve collected a goldmine of powerful reviews from your happy customers. Great job! 

These reviews live in different widgets across your product pages and homepage. Now, take the power of your social proof one step further by creating a dedicated Happy Customers Page.   

A Happy Customers Page is a standalone page on your store that showcases all your hard-earned social proof in one place. Aka, your wall of love. 

How do I build a Happy Customer Page? 

Create a happy customer’s page by following the instructions in this article. 

Place this page in your store’s navigation bar so store visitors can easily access all of your reviews when they arrive at your store. You can also send the link to potential customers in your marketing efforts. It’s an easy way to gain your visitors’ trust and increase conversions by exposing them to the experiences of all of your happy customers. 

In this video, we'll explore the Loox review request email and review form, which has been tested and optimized to engage your happy customers and increase the response rate. You can easily customize and automate these important elements of the review collection process with Loox, so those reviews will pour in.

November is peak e-commerce season. “Cyber Week” (from Thanksgiving - Cyber Monday) delivered $35.3 billion in revenue in 2022. 

Needless to say, you’ll want to do some extra planning and preparation to get your store ready for the holiday season. Check out these 3 tips to help you prepare your business for the holiday rush with Loox:

1. Create post-purchase upsell offers with social proof

Consumers are in purchase mode this time of year. Take advantage of this high-intent time and capitalize on purchase excitement by encouraging customers to add more to their carts post-purchase.  

With Loox Post-Purchase Upsell, you’ll combine one-click upsell offers and compelling visual social proof to drive more conversions and increase average order values. 

Make sure Loox is set as your Post-purchase upsell app by following the instructions in this article.

2. Put your social proof front and center 

You're going to have a lot of visitors to your online store over the next couple of months. Put your social proof front and center to grab your visitors’ attention and encourage them to engage with your store. 

Add the trust badge or one of our other beautiful product review widgets to your homepage to secure instant trust.

3. Set up your referral marketing program in 1 minute 

With so many visitors to your store, it’s the perfect opportunity to prioritize your word-of-mouth marketing efforts. Make sure your customers are talking about you to your friends and family with Loox Referrals.

We recommend enabling the onsite sidebar widget so that your referral program is easily accessible to any site visitor. You can also set up a dedicated referrals page so you can share your referral program in all of your holiday marketing efforts.

‍Visual Social Proof Upsells

Once a customer has completed their checkout, you can capitalize on the fact that you still have their complete attention, and prompt them to add more items to their cart. With Loox Upsell, they’ll see the product that you’ve chosen to promote right alongside that item’s ratings and reviews.

By showing product ratings, your customers can see that people have already purchased this product and loved it. And of course, by showing reviews with photos, they can actually visualize the product and see it in action. Remember, trust is key to successful e-commerce.

Activate Loox as your Post-purchase Upsell App

Loox Post-purchase Upsells is available on all Loox plans. To start activating and leveraging your visual reviews to increase sales, you first need to pick Loox as your post-purchase upsell app.

To do this, open your Shopify Admin, navigate to your settings, select “Checkout and accounts” and choose Loox as your post-purchase app:

Crafting the perfect upsell strategy

The user-friendly Loox admin makes it easy to effortlessly create an upsell offer that resonates with your audience: 

1. Select the product that will trigger the offer.
2. Define the product you’d like to promote.
3. Select the discount you’d like to offer for this product post-purchase.
4. Choose your favorite reviews to show or simply let Loox display the most recent ones. 
5. Set the duration of time the offer will appear available - this adds a sense of urgency and excitement.

Create multiple, customizable upsell offers

Create multiple upsell offers that are more targeted to your customers' cart, displaying the most relevant offers. This will provide a more tailored shopping experience, while maximizing your chances of conversion, helping you increase average order values.

For example:

Customer A purchases shoes -> Upsell them with socks.
Customer B purchases swimwear -> Upsell them with a beach towel.

Repeat the steps above to create additional upsell offers. Make sure to name your upsell offers so that you can identify individual offers. 

Once you have multiple offers, you can drag and drop the offers to order them by priority. This way, if multiple upsell offers share the same trigger, the offer with the higher priority will be displayed.

Not only will the personalized offer help improve conversions, but the social proof displayed alongside it will seal the deal and secure the trust needed to motivate them to add the product to their cart.

In this 5-minute walkthrough of Loox, you'll learn how Loox can help you build trust and drive sales to your Shopify store, through customer reviews, photos, videos, referrals, and social proof upsells.

Online shoppers are 4 times more likely to buy a product when referred by a friend. Talk about strong social proof!

Referrals incentivize your existing customers to bring new buyers to your brand and increase customer retention. Unlike most tools, Loox Referrals are effective because they’re easy for you to set up, and take no more than a single click for your customers to participate. 

We spoke to some of the most successful brands that rely on Loox Referrals to help them grow. Below are their 5 top tips for success:

1. Reward new and existing customers

Give your customers a reason to refer your brand to their family and friends by setting up a two-sided discount that will incentivize both parties (the referrer and the referred customer). This creates a win-win situation that encourages participation.

To set up a two-sided referral discount: 

• Go to the Referrals “Offer” settings page and select “Two-sided incentive”.

• Set the discount amount, advocate reward, and minimum purchase amount. 

2. Encourage referrals at every touchpoint

Opportunities for referrals exist at various stages of the customer journey. The more touch points, the more chances of success, so it’s important to make your referral program prominent and accessible. 

Loox enables you to display your program on your homepage, post-purchase, post-reviews, and even on a dedicated referrals page. 

Go to the Referral Widgets Menu to activate and customize any (or all) of these referral widgets. 

3. Make it yours

Brand consistency is key to being recognizable, establishing trust, and communicating personality. Loox Referrals enables you to customize every element of your referrals - from branding to messaging. 

• Customize your branding and elements of your email appearance from the Branding Settings section in your Loox Admin.
• Customize the content and messaging in your referral offer from the Referral Widgets Menu.

4. Spread the word

Maximize your chances of success by promoting your referral program outside of your online store. Easily set up a dedicated referral page on your site in the Shopify theme editor. For instructions, check out this article. 

Then, link to it from your social, email newsletters, and other customer marketing channels. 

5. Monitor your program

Keep track of your referral program’s performance and analyze the results regularly. This will help you identify areas for improvement and make any necessary adjustments. Loox displays all your referral performance data in your Dashboard.

Welcome to Loox 🎉

This guide will walk you through collecting and displaying your product reviews, offering discounts for photo and video reviews, customizing your Loox widgets, and more. You’ll be ready to start leveraging the power of social proof to increase your conversions and boost your sales in no time.

Set up your review request email timing

The first step to building strong social proof throughout your store is collecting reviews from your happy customers. Encouraging your customers to share their thoughts on your products is crucial, and automating the review collection process makes it easy for you to get valuable feedback without manually reaching out to and following up with your customers. 

So let’s start by setting up your review request email timing. Sending review request emails at the right time is essential to increase the response rate of your customers and collect impactful reviews. If you send them too soon, your customers may not have had a chance to try your product yet. And if you wait too long, you might miss out on the initial excitement of a new product.

To set your review request email's timing, follow the steps below:

1. Inside the "Collect reviews" settings section, go to "Review request timing."
2. Select your email's timing from the dropdown:

You can set the timing between 1 to 70 days after:

• The customer's Purchase
• Fulfillment of the customer's order
• Delivery of the order

For tips on the best time to send review request emails for your business, check out our blog. 

Offer a discount for photo/video reviews

Visual reviews build trust and credibility, and let your customers see your products in action (to name only a few benefits of visual reviews). Encourage your customers to share photos and videos of their experiences with your products by offering a discount for visual reviews so you can build a library of user-generated content (UGC) for your brand.

To offer your customers a discount for photo or video reviews:

1. Inside the “Collect Reviews settings section”, go to "Discount for photo/video reviews".
2. Toggle on “Enable discount for photo/video”:
3. Select whether you’d like to offer a single discount or different discounts for photo and video reviews.
   ‍
   Tip: Offering a higher discount for video reviews has been proven to increase video review submission by 500%!  

Display your product reviews

To display your customer reviews on your product pages using a Loox widget, add a widget block in the Shopify Theme Editor using our built-in integration with every store page on Shopify’s Online Store 2.0 themes.

To add a Loox widget to your store's page, follow the steps below:

1. Inside the Shopify Themes menu, click "Customize" to access the Theme Editor:
2. Click "Add section" and select the Loox widget you'd like to display on your page:

3. Drag the widget's app block and drop it where you would like it to appear:

4. Click "Save".

To learn more about our collection of widgets available or how to add any specific widget to your store's page, see the articles listed below:

• All Store Widgets
• Integrating Loox with Your Theme

Customize your Branding

Your Loox widgets and emails can be customized to fit seamlessly with your brand inside the "Branding" settings section. Customization options are available directly from the Loox admin and do not require any coding.

Customize your general appearance, including logo, corner radius, rating icon, and widget fonts. 

You can also customize your email appearance, including email banners and colors.

Next Steps

Now that you’ve gone through the basics, you can deep dive into optimizing your social proof strategy.

• For more information on setting up and automating your review collection process, check out this video.
• For an overview of available review widgets, along with real-life examples and customization options, check out this video.

Learn how to set up multiple social proof upsell offers that are targeted to your customer's cart to drive post-purchase conversions and increase average order values.

Displaying your well-earned reviews is crucial to building trust and increasing your chances of converting your store visitors into customers. In this video, we'll explore Loox's beautiful product review widgets.

Reviews play a crucial role in boosting sales. Don't let your best ones get lost at the bottom of your product pages.

Put the reviews you are most proud of at the heart of your product pages to effortlessly secure more sales.

With the Snippets Widget, you can display your most valuable product reviews at the top of your product pages, to build instant trust, and encourage visitors to click 'add to cart'. 

It ensures your hard-earned social proof is always visible to visitors, who might spend as little as a few seconds on product pages.

See how some of our merchants leverage their positive reviews

LUMI Beauty uses yellow, one of their brand colors, as background to make their product reviews pop below the Rating Widget.

‍Husk & Seed Skincare displays their product reviews above the product description with a beautiful on-brand pink border and white background to blend effortlessly on their product pages.

‍PuppyAll have their puppies experience shine with a customized widget using a “offset light” shadow type.

Cafe Tarco keeps the widget borderless to seamlessly blend into their product description, allowing the review to feel a part of the purchase experience. 

‍Lou & Mark Presents highlights some of their best product reviews using a grey background to stand out above the 'Add to cart' button.

Planteia shares their customers' love beautifully by customizing the widget with rounded corners, matching their description blocks and buttons.

‍Hawaiian South Shore places the widget at the top of their product pages to put their social proof front and center, making sure no visitor misses it. 

Ocular Sounds stretches their widget with a large width setting, to fit their product pages and create an eye-catching block. 

How can I add the Snippets Widget to my store?

You can place the Snippets widget on any of your product pages - with just a few clicks. 

We recommend displaying it right at the top of your product pages, so no matter how long a visitor spends on the page, they are immediately exposed to your customers’ experiences and more likely to click “add-to-cart”.

For instructions on how to add the Snippets Widget to your product pages, check out this article.