Loox Academy

Displaying your well-earned reviews is crucial to building trust and increasing your chances of converting your store visitors into customers. In this video, we'll explore Loox's beautiful product review widgets.

Online shoppers are 4 times more likely to buy a product when referred by a friend. Talk about strong social proof!

Referrals incentivize your existing customers to bring new buyers to your brand and increase customer retention. Unlike most tools, Loox Referrals are effective because they’re easy for you to set up, and take no more than a single click for your customers to participate. 

We spoke to some of the most successful brands that rely on Loox Referrals to help them grow. Below are their 5 top tips for success:

1. Reward new and existing customers

Give your customers a reason to refer your brand to their family and friends by setting up a two-sided discount that will incentivize both parties (the referrer and the referred customer). This creates a win-win situation that encourages participation.

To set up a two-sided referral discount: 

• Go to the Referrals “Offer” settings page and select “Two-sided incentive”.

• Set the discount amount, advocate reward, and minimum purchase amount. 

2. Encourage referrals at every touchpoint

Opportunities for referrals exist at various stages of the customer journey. The more touch points, the more chances of success, so it’s important to make your referral program prominent and accessible. 

Loox enables you to display your program on your homepage, post-purchase, post-reviews, and even on a dedicated referrals page. 

Go to the Referral Widgets Menu to activate and customize any (or all) of these referral widgets. 

3. Make it yours

Brand consistency is key to being recognizable, establishing trust, and communicating personality. Loox Referrals enables you to customize every element of your referrals - from branding to messaging. 

• Customize your branding and elements of your email appearance from the Branding Settings section in your Loox Admin.
• Customize the content and messaging in your referral offer from the Referral Widgets Menu.

4. Spread the word

Maximize your chances of success by promoting your referral program outside of your online store. Easily set up a dedicated referral page on your site in the Shopify theme editor. For instructions, check out this article. 

Then, link to it from your social, email newsletters, and other customer marketing channels. 

5. Monitor your program

Keep track of your referral program’s performance and analyze the results regularly. This will help you identify areas for improvement and make any necessary adjustments. Loox displays all your referral performance data in your Dashboard.

In this video, we'll explore the Loox review request email and review form, which has been tested and optimized to engage your happy customers and increase the response rate. You can easily customize and automate these important elements of the review collection process with Loox, so those reviews will pour in.

In this 5-minute walkthrough of Loox, you'll learn how Loox can help you build trust and drive sales to your Shopify store, through customer reviews, photos, videos, referrals, and social proof upsells.

‍Visual Social Proof Upsells

Once a customer has completed their checkout, you can capitalize on the fact that you still have their complete attention, and prompt them to add more items to their cart. With Loox Upsell, they’ll see the product that you’ve chosen to promote right alongside that item’s ratings and reviews.

By showing product ratings, your customers can see that people have already purchased this product and loved it. And of course, by showing reviews with photos, they can actually visualize the product and see it in action. Remember, trust is key to successful e-commerce.

Activate Loox as your Post-purchase Upsell App

Loox Post-purchase Upsells is available on all Loox plans. To start activating and leveraging your visual reviews to increase sales, you first need to pick Loox as your post-purchase upsell app.

To do this, open your Shopify Admin, navigate to your settings, select “Checkout and accounts” and choose Loox as your post-purchase app:

Crafting the perfect upsell strategy

The user-friendly Loox admin makes it easy to effortlessly create an upsell offer that resonates with your audience: 

1. Select the product that will trigger the offer.
2. Define the product you’d like to promote.
3. Select the discount you’d like to offer for this product post-purchase.
4. Choose your favorite reviews to show or simply let Loox display the most recent ones. 
5. Set the duration of time the offer will appear available - this adds a sense of urgency and excitement.

Create multiple, customizable upsell offers

Create multiple upsell offers that are more targeted to your customers' cart, displaying the most relevant offers. This will provide a more tailored shopping experience, while maximizing your chances of conversion, helping you increase average order values.

For example:

Customer A purchases shoes -> Upsell them with socks.
Customer B purchases swimwear -> Upsell them with a beach towel.

Repeat the steps above to create additional upsell offers. Make sure to name your upsell offers so that you can identify individual offers. 

Once you have multiple offers, you can drag and drop the offers to order them by priority. This way, if multiple upsell offers share the same trigger, the offer with the higher priority will be displayed.

Not only will the personalized offer help improve conversions, but the social proof displayed alongside it will seal the deal and secure the trust needed to motivate them to add the product to their cart.

Learn how to set up multiple social proof upsell offers that are targeted to your customer's cart to drive post-purchase conversions and increase average order values.