Knit in a Box: Increasing Conversions Through Happy Customers
In Summary:
- Challenge: Increase review collection, with a focus on user-generated content (UGC), to boost conversions.
- Solution: Utilize Loox automated review request emails to collect a ton of visual reviews. Then, create a dedicated Happy Customers Page highlighting all social proof and use it as a landing page for an ad campaign.
- Results: 27% of reviews collected contain a photo or video. The ad campaign directing visitors to the Happy Customers Page resulted in an impressive 19% conversion rate from page visits to purchases.
The Full Story
Knit in a Box is a family-run monthly knitting subscription service. They deliver a beautifully wrapped, mystery knitting kit to their subscribers every month.
Knit in a Box wanted to increase their collection of reviews and turn more visitors into subscribers. That’s why they turned to Kristian Jeffrey, a Shopify optimization expert at his company, Little Rocket.
Step 1: Build a strong library of social proof
Knit in a Box needed to build a sense of community in their Shopify store. And what better way to achieve this than by collecting and sharing the experiences of existing customers? That’s why they turned to Loox - to take their social proof to the next level.
After switching to Loox, their first priority was to increase the amount of reviews and UGC they collected from their customers.
Using Loox’s automated, customizable Review Request Emails, they saw a substantial increase in reviews. And, by offering discounts to merchants who submit visual reviews, 27% of the reviews they collected included a photo or video.
Now that’s what you call a goldmine of UGC.
Step 2: Harness the Power of the Happy Customers Page
Next step: setting up a Happy Customers page. It’s a powerful asset for any ecommerce business, collecting and displaying all of your social proof on one dedicated page.
And the added bonus?
Each review leads to the relevant product when clicked.
So when visitors see a compelling review, with just one click they can go directly to the product page to purchase.
Knit in a Box harnessed the conversion power of social proof to boost sales by creating their own Happy Customers page, showing off their collection of visual reviews.
Step 3: Drive Facebook ads to your Happy Customers page
With their Happy Customers page up and running, it was time to turn it into the ultimate sales driver. And with such compelling social proof, they realized it could be the perfect landing page.
Knit in a Box created a Facebook Ads campaign that drove traffic directly to their Happy Customer’s page.
They identified Facebook as the right channel to drive traffic to their store because they know from past experience that this is the most effective place to reach their target audience.
And the results speak for themselves.
By driving Facebook ads to their Happy Customers page, they saw a 19% conversion rate. They went from 72 active subscriptions to a staggering 900 active subscriptions through this campaign. And, they now have more than 3,000 reviews.
Talk about the power of social proof.
Key Takeaways
- Getting customers to buy into your offering, whether it’s a one-time purchase or subscription fee, means you need to build trust - immediately. Social proof is the best way to achieve that.
- The Happy Customers page is a sales driver and an invaluable resource for any e-commerce store.
- Set up an ad campaign that drives traffic to your Happy Customers page. Knit in a Box saw a 19% conversion rate from their Facebook Ads campaign to their Happy Customers page.
