How Move Turned Visual Reviews Into a Sales Channel (And Cut Ads)

NBA player-endorsed insole brand Move is ballin’.

Founded in 2020 and backed by NBA legends Damian Lillard and Chris Paul, Move began their journey to sell performance insoles to a young generation of ambitious athletes.

Move attracts enthusiastic customers who love to share their passion for basketball and Move’s products on social media and on their Shopify store.

That’s why 60% of all the reviews they collect through Loox include a customer photo.

They’re creating a movement. And people follow.

But they don’t stop here. 24% of all discounts that Move is giving as an incentive to leave a photo review are actually going to be redeemed. Which turns visual reviews into a direct sales channel.

That’s why they cut ads.

Here’s their story

Paid Advertising? No, Thank You. We Build a Tribe Instead.

It was clear from day one that they never wanted to be an ad-driven company.

No ads. Just growth. Through a great product and trust-building marketing.

“We knew we had to light a spark where teammates and athletes would share amongst themselves. Reviews, referrals, and social media are our primary channels. Without Loox, this would have been impossible.”
move co-founder pfp
Micah Katz
Co-founder, Move

Their strategy:

  1. Organic social media for brand awareness.
  2. Loox for conversions (reviews and referrals).
  3. Repeat.

A growth strategy that is not exclusively available to Move. It’s available to you, too.

Move’s vision is that every prospective customer first hears about them from a teammate, a coach, or an athlete they look up to. Not an ad.

Their problem? Many people haven’t even heard of insoles. So reviews, referrals, and word-of-mouth is the main driver for Move's growth.

Move humanizes their brand through the visual reviews of customers. To turn these efforts into traffic and sales, they connect them:

large review image
Jonathan V.
The best insole for basketball! No more sore feet. Very comfortable. I was skeptical and getting an insole for basketball once. After try other brand, I would way this is the best one. Go ahead and get yourself one. Trust me you won’t regret it.

Their customers love it. They're proud to be part of Move's tribe:

review client image example
review star icon review star icon review star icon review star icon review star icon
George L.
Turned my shoes up to the next level. Instantly the shoe became more responsive and I didn’t get that tired feeling in my legs at the end of the game.
review client image example
review star icon review star icon review star icon review star icon review star icon
Rj L.
I really like these insoles very comfy and not to bulky. Been trying to find insoles that help with my shin pain and these do the job. I feel great on the court.

With the help of the photo-centric review collection process of Loox, Move built an ever-growing trust asset that increases their sales.

Here’s how you can do the same:

Move's 3-Step Process to Collect Reviews That Turn Into Sales

Your ready-to-go review system is only three steps away.

Step 1: Set up an intriguing discount to incentivize customers to leave a photo review:

(We recommend a 15% discount)

Step 2: Schedule “Bonus emails”. These emails are a gift from us. Use these to send review requests to past customers:

(We recommend setting these back to 90 days)

Step 3: Download your user-generated content to repurpose on social media.

With the power of Loox reviews, Move was able to continue the storytelling they started on social media on their store and convert followers into a significant uplift in sales.

Move also leverages Loox’s built-in referral system that allows them to reward customers who bring in new customers.

You can have the same; both the review and the referral solution. To grow your sales just like Move.

Grow your brand with

social proof marketing.