Acceptable Use Policy

Loox Online Ltd. ("Loox",“we”, “us”, “our”) operates a web application that that provides an online reviews and marketing solution (the "Application" and “Reviews”) for merchants who use the Shopify platform to operate and enhance their e-commerce websites (“you”, the "Merchants" and “Websites”). Loox has adopted this Acceptable Use Policy (the “Policy”),which is incorporated into our Terms of Service, as a binding policy governing the permissible and impermissible uses of Loox.

Capitalized terms used but not defined herein shall have the same meaning(s) ascribed thereto in the Terms of Service.

Use of the Application and restrictions

While using the Application, you agree to refrain from –

• Breaching the Terms of Service, Shopify Terms of Application or any other applicable rules and instructions that we may convey with respect to the use of the Application;
  
• Engaging in any activity that constitutes or encourages conduct that would constitute a criminal offense, give rise to civil liability or otherwise violate any applicable law, including laws governing privacy, defamation, spam, copyright, commerce and consumer rights;
  
• Interfering with, burdening or disrupting the functionality of the Application;
  
• Breaching the security of the Application or identifying any security vulnerabilities in it;
  
• Circumventing or manipulating the operation or functionality of the Application, or attempting to enable features or functionalities that are otherwise disabled, inaccessible or undocumented in the Application;
  
• Using or launching any automated system, including without limitation robots, crawlers and similar applications to collect or compile content from the Application;
  
• Impersonating any person or entity, or making any false statement pertaining to your identity, employment, agency or affiliation with any person or entity;
  
• Collecting, harvesting, obtaining or processing personal information of or about other users of the Application;
  
• Accessing or using the Application in order to develop or create a similar or competitive product or Application.
  

Without derogating from any of the above, you may not upload, disseminate, transmit or otherwise communicate through the Application any Content which:

• May infringe rights of others, including a person's right to privacy or right of publicity, patents, copyrights, trade secrets and trademarks;
  
• Is copied from other users of the Application without obtaining their prior written consent;
  
• May include outdated, false, or fabricated information about Products, including false users’ experiences concerning products and any content about products that does not originate from users that have previously purchased the products in good faith (e.g. fake Reviews);
  
• May depict or identify minors, their personal details, their address or ways to contact them, without their legal guardians’ explicit consent, as well as such minors’ approval, when practically possible;
  
• May include software viruses, spyware or any other malicious applications;
  
• May encourage, support, assist, or advise in the commission of a criminal offense or carry an elevated risk of psychological or physiological stress or injury or damage to property;
  
• May, through posting, publication, dissemination, or making available to the public, be prohibited by any applicable law, including court orders;
  
• May be threatening, abusive, harassing, defamatory, libelous, vulgar, violent, obscene or racially, ethnically or otherwise objectionable;
  
• Is overtly sexual or pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings";
  
• Contains inflammatory religious commentary or inaccurate or misleading quotations of religious texts;
  
• Is a realistic portrayal of people or animals being killed, maimed, tortured, or abused, or content that encourages violence;
  
• Include depictions that encourage illegal or reckless use of weapons and dangerous objects, or facilitate the purchase of firearms;
  
• May include unsolicited commercial communications ('spam'), chain letters, or pyramid schemes.
• May mislead consumers to believe that the sponsored reviews are not sponsored;
• Is not compatible with the applicable rules for reviewers, including but not limited to the rules on clear and conspicuous disclosure on material connections and minors regulation, or any applicable regulations and standard of conducts, such as the Federal Trade Commission's Guides Concerning Endorsements and Testimonials and the EU Unfair Commercial Practices Directive.
  

Additional information for Merchants subject to the laws of the European Economic Area

If you are established or a business in the European Economic Area (EEA), or offer your products or services to consumers located in the EEA, the following also applies to you:

• For each Review, you must indicate whether or not you have verified that the Review originates from those who have actually used or purchased the reviewed product. Loox offers tools that help you provide that indication.

• If you perform or indicate that you perform verification that a Review is from an actual purchaser, then you must also comply with both of the following:

<rte-indent-unordered>• You must ensure that the verification process is reasonable and proportionate to increase the likelihood that the published Review originates from consumers who have actually used or purchased the product.<rte-indent-unordered>

<rte-indent-unordered>• You must provide consumers with clear information about the measures you used in the reasonable and proportionate verification process. Loox offers the tools that help you to provide that information.<rte-indent-unordered>

• If you do not perform verification that a Review is from an actual purchaser, then you are prohibited from:

<rte-indent-unordered>• Stating that Reviews are verified.
And<rte-indent-unordered>

<rte-indent-unordered>• Misleading consumers to believe the Review is from an actual purchaser, such as by stating that a Review is from a “consumer” or a “user”.<rte-indent-unordered>

• You are also required to disclose the following information:

<rte-indent-unordered>• Detailed explanation on how Reviews are collected, sourced, reviewed and processed. Loox offers tools that help you to provide that information.
And<rte-indent-unordered>

<rte-indent-unordered>• Whether and how Reviews are influenced by sponsored Reviews or by contractual relations with you. This is a disclosure you must make on your own, and not through the Application.<rte-indent-unordered>

• You are prohibited from submitting fake Reviews or using third parties, including consumers, to submit fake Reviews.

• You are prohibited from misrepresenting the heterogeneity of consumers Reviews, such as:

<rte-indent-unordered>• Publishing, soliciting, or screening only positive Reviews and deleting, hiding, or delaying the publication of the negative ones.<rte-indent-unordered>

<rte-indent-unordered>• Withholding some or all Reviews, whether temporarily or permanently, unless you notify consumers of doing so while having an objectively legitimate reason as well (e.g., removing Reviews that contain unlawful speech, vulgar or violent language). Note that you should not temporarily withhold some or all Reviews until you’ve screened those that need to be removed.<rte-indent-unordered>

<rte-indent-unordered>• Giving purchasers remuneration (e.g., future discount, coupon), for posting only positive Reviews.<rte-indent-unordered>

<rte-indent-unordered>• Linking the consumer endorsements to different products than those intended by the consumer.<rte-indent-unordered>

<rte-indent-unordered>• Providing consumers with pre-filled positive Review templates.<rte-indent-unordered>

<rte-indent-unordered>• Engaging with consumers during the moderation process to incentivize them to change their Reviews or withdraw their negative Reviews.<rte-indent-unordered>

You may only use the Application if you are an individual with full legal capacity, who owns a Shopify account or duly authorized on behalf of a Merchant to be bound by our Terms of Service. You may use the Application for your reasonable business needs and in accordance with this Policy and with our Terms of Service.