There’s probably only one organization on the planet that likes stars more than us.
The European Union. They even have 12 golden stars on their flag.
And, they now also have a regulation called “EU Omnibus Directive 2019/2161”, which - for brevity's sake - we’ll refer to as “Omnibus”. It’s a directive that intends to protect consumers from false and misleading reviews in online commerce
EU-based online stores now need to ensure the authenticity of verified reviews and explain their verification processes through different initiatives. Making ecommerce more transparent for customers.
Today, we’re proud to announce that Loox enables you to be fully compliant with the Omnibus regulations. So you can grow and scale your business without worrying about Omnibus.
Show Off Verified Purchases With Compliant Badges
Verified purchase badges are one of the safest ways to determine if a review is legit. Shoppers actively look for these badges in the review section of a brand to make better shopping decisions.
Loox enables you to provide an indication for each review whether or not you have verified that the review originates from those who have actually used or purchased the reviewed product.