The future of authentic commerce

Today, if you visit our website, you’ll see a brand-new homepage. It’s the culmination of countless conversations with you, our merchants, and a deep understanding of what it takes to thrive in the digital world.

For years, we’ve all accepted a certain standard for online trust: star ratings and a few lines of text. And for a time, that was enough. But the world has changed.

We now live in a visual-first reality. Your customers spend hours scrolling through perfectly curated, highly visual social feeds. Their standards for authenticity have never been higher, and their attention has never been more fragmented. In this environment, it’s time to go beyond words.

This is where Loox plants its flag. Our "why" has always been a belief that authentic, human interaction is the foundation of any meaningful relationship. We believe people seek that same genuine connection everywhere, especially when they shop online. They don't just want to buy a product; they want to buy into the confidence and joy that others have experienced.

This conviction is the driving force behind our new homepage and our entire product philosophy. It’s about embracing the most powerful form of social proof there is: visuals.

Our vision, for all to see

When you explore our new homepage, you're seeing our core principles brought to life:

• “Stunning reviews that make you shine”: Our job is to make your brand the hero. Loox isn’t just about showing reviews; it’s about showcasing them in a way that feels native to your store and blends in beautifully with your brand, elevating your unique identity and making you stand out.
• “Obsessed with your success”: While others see review collection as a simple request, we see it as a science. We’ve optimized every single step to maximize the chances that your happy customers will share their authentic photos and videos, turning praise into selling power.
• “Sell more, everywhere, all at once”: Your customers' love for your brand shouldn't live in a silo. We've built the tools to help you spread that love across every channel, transforming every glowing review into a growth engine for your business.

The cycle of happiness

This leads me to the most important concept – we’ve built our entire platform around a virtuous cycle:

1. A customer loves your product and their experience with your store.
2. Loox makes it effortless and rewarding for them to share that love through a photo or video review.
3. That authentic, visual content builds an incredible level of trust and emotional connection with new shoppers.
4. New shoppers convert with confidence, becoming happy customers themselves.
5. The cycle repeats.

This is the engine we have created at Loox - an engine of modern commerce. It’s a feedback loop where the happiness of your customers visibly fuels the growth of your brand. Instead of building features for features' sake, we stay focused on this fundamental human dynamic. For us, anything we build should either make it easier to capture customer love, or make that love more convincing to new shoppers. 

This new homepage is our commitment to you, our customers and partners. It’s a reflection of our confidence in this new era of e-commerce. It’s a call for authenticity, for human connection, and for the undeniable power of seeing a real person, loving a real product.

This is the way forward. And we’re thrilled to be building it with you.

I invite you to explore our brand-new homepage and see this vision for yourself.

To your success,

Yoni Elbaz 

CEO, Loox