Loox Review Integrity & Fraud Prevention Policy
Loox is committed to ensuring that every review displayed through our platform reflects a genuine customer experience.
Our Policy
Loox enforces a zero-tolerance policy toward fake, misleading, or manipulated reviews.
Merchants using Loox must comply with our Terms of Service and Acceptable Use Policy, which require that:
- Only authentic reviews from real customers may be uploaded or imported.
- Reviews must not be falsified, fabricated, modified, or selectively displayed to mislead.
- Any attempt to manipulate or misrepresent customer feedback may result in account suspension or termination.
- Serious violations may be reported to relevant authorities.
These measures ensure that reviews shown on Loox-powered stores remain authentic, transparent, and compliant with applicable consumer-protection regulations.
How Loox Handles Reports of Fraud
If you believe a store is posting fake or misleading reviews, please contact us at support@loox.io.
Our team investigates every report carefully through the following process:
- Acknowledgment - We confirm receipt of your report and ask for any supporting details (such as links or screenshots).
- Merchant Notification -We contact the store in question, share the details of the report, and request an explanation.
- Evaluation - Our team reviews the merchant’s response along with internal data such as review metadata and purchase records.
- Enforcement - If a violation is confirmed, fraudulent reviews are removed and the merchant is required to correct their practices.
Continued non-compliance may result in account suspension or termination. - Follow-Up - We update the reporting party once the investigation concludes.
Proactive Fraud Detection
In addition to handling reports, Loox actively monitors for fraudulent or manipulated reviews using a combination of automated systems and manual review.
Our detection system continuously identifies and flags potential misuse across all Loox-powered stores. When a merchant’s activity exceeds a defined threshold of concern, our team conducts a manual review following the same steps outlined above - ensuring a fair and thorough process.
This hybrid approach combines automation with human oversight to maintain the authenticity and reliability of reviews across our network.
Enforcement & Accountability
When fraudulent activity is confirmed, Loox takes immediate and proportionate action:
- Removal of fake or non-compliant reviews from all displays and feeds.
- Suspension or termination of merchant accounts in severe or repeated cases.
- Consistent enforcement across teams, with all actions documented for transparency.
Loox regularly reviews its fraud prevention processes to maintain the highest standards of integrity and compliance.
Report Fraud or Misuse
If you suspect a store is posting fake reviews, please contact our team at: support@loox.io
We take every report seriously and will investigate promptly.
Alleged infringement notice
If you believe that the Service was used to infringe your copyrights, you may send our designated copyright agent (the "Agent") a written notification that includes substantially the following:
- A physical or electronic signature of the person authorized to act on behalf of the owner of the right that is allegedly infringed;
1. Loox Privacy Policy for end users available here (the "Privacy Policy")
2. Loox Terms of Service available here - Identification of the copyrighted work claimed to be infringed, or if copyrighted works are covered by a single notification, a representative list of such elements;
- Identification of the content that is claimed to infringe or to be the subject of infringing activity and the access to which is to be disabled, and information reasonably sufficient to permit us to locate the content, including the exact Service page in which you discovered the allegedly infringing content;
- Information reasonably sufficient to permit us to contact you, such as an address, telephone number, and, if available, an electronic mail address at which you may be contacted;
- A statement that you have a good faith belief that the use of the material, in the manner complained of, is not authorized by the owner of the copyrighted work, its agent, or the law;
- A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of the copyrighted work that is allegedly infringed.
Upon your notification, we may remove or disable access to the content that you claim to be infringing. We may ask you to provide further or supplemental information, prior to removing or disabling access to any content displayed on the Service, as we deem necessary to comply with the law. We may also provide the Service user who submitted the allegedly infringing content, with your contact details, in order for that person to be able to contact you and challenge your claim.
Counter notification
If we’ve removed or disabled access to content that you submitted, pursuant to a notification of claimed infringement that we received, then you have an opportunity to respond to the notice and takedown by submitting a counter-notification to our Agent. To be effective, your counter notification must be a written communication that includes substantially the following:
- Your physical or electronic signature;
- Identification of the removed content, or of the content to which access has been disabled and the location at which the content appeared before its removal or before access to it was disabled;
- A statement, under penalty of perjury, that you have a good faith belief that the content was removed or disabled as a result of mistake or misidentification of the content;
- Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the competent courts in any judicial district in which your address is located or in which you may be found, and that you will accept service of process from the person who provided notification or an agent of such person.
After receipt of a counter notification, we will provide the person who submitted the claimed infringement notification, with a copy of the counter notification.
Subject to the applicable law, we may then replace the removed content and cease disabling access to it within 10 to 14 business days following receipt of the counter notice, unless our Agent first receives notice from the person who notified us of the claimed infringement that such person has filed an action seeking a court order to restrain the user from engaging in infringing activity relating to the content on the Service.
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