Introducing: Multiple upsell offers
Loox Upsell just got a major update, making it smarter and more customizable. This improvement transforms the way you connect with your customers and boosts your post-purchase conversions.
Until now, you could define one funnel that, once triggered, would display an upsell offer alongside the product's ratings and visual reviews.
Now, you can create multiple upsell offers that are more targeted to your customers' cart, displaying the most relevant offers. This will provide a more tailored shopping experience, while maximizing your chances of conversion, helping you increase average order values.
Customer A purchases shoes -> Upsell them with socks.
Customer B purchases swimwear -> Upsell them with a beach towel.
Not only will the personalized offer help improve conversions, but the social proof displayed alongside it will seal the deal and secure the trust needed to motivate them to add the product to their cart.
Personalization isn’t just a buzzword; it’s a conversion booster. By presenting offers that align with your customers' interests and purchase behavior, you’re not just increasing the likelihood of additional purchases - you’re building a stronger connection that encourages loyalty and repeat business.
Social proof upsells: A quick recap
At Loox, we’ve made it our mission to integrate visual social proof seamlessly into every touchpoint of your customer's journey. From search engines to homepages, we’ve championed the art of showcasing beautiful authentic photo and video reviews, building trust with every click. But the opportunity for getting sales doesn’t end at the checkout…
Once a customer has completed their checkout, you can capitalize on the fact that you still have their complete attention, and prompt them to add more items to their cart. With Loox Upsell, they’ll see the product that you’ve chosen to promote right alongside that item’s ratings and reviews.
By showing product ratings, your customers can see that people have already purchased this product and loved it. And of course, by showing reviews with photos, they can actually visualize the product and see it in action. Both of these can build strong trust and increase conversion rates by over 30%. Remember, trust is key to successful ecommerce.
Crafting the perfect upsell strategy
The user-friendly Loox admin makes it easy to effortlessly create multiple offers that resonate with your audience.
You’ll select the product that will trigger the offer, define the product you’d like to promote, the discount offered, and then either choose your favorite reviews to show or simply let Loox display the most recent ones. You can also set the duration of time the offer will appear available - brands do this to add a sense of urgency and excitement.
Then, do the same for another product to create another trigger. Once you have multiple offers, you can drag and drop the offers to order them by priority. This way, if multiple upsell offers share the same trigger, the offer with the higher priority will be displayed.
You can even create customized wording for each offer to create more compelling messaging that is specific to that funnel.
For a more detailed walkthrough, read this Help Center article.
As always, if you need any help, send an email to email@example.com. We’re available 24/7.
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