Yotpo is among the most well-known eCommerce marketing solutions available today. It’s available for a host of different eCommerce platforms including Shopify, BigCommerce, Magento, WooCommerce, and Volusion.
With a suite of solutions to help store owners with managing product reviews, loyalty programs, and SMS marketing, Yotpo can be quite a useful tool for eCommerce businesses.
However, there are a few reasons why Yotpo may not be for you.
Firstly, may be expensive. If you are a store with a decent amount of orders a month, you may end up paying thousands of dollars for their product ratings app, loyalty, SMS marketing, and ‘Visual UGC’ apps.
That’s a lot of money especially if you run a high volume, low margin business.
Secondly, it may not have the best user interface in town. According to some user reviews on the TrustRadius platform, users may face difficulty navigating the dashboard. You may notice that some parts of the app seem cluttered and are not all that intuitive.
This is a problem if you are not too tech-savvy, or want to outsource tasks to an intern.
Thirdly, it may not be very easy to integrate.
Depending on what eCommerce platform you use, you might need an experienced developer to work on integrating Yotpo to your application. Add to this the limited amount of automation on offer, and you may realize that Yotpo is not perhaps the best choice if you do not have an in-house developer or someone with the tech know-how.
Thankfully, there are some very good Yotpo alternatives across different platforms like Shopify, BigCommerce, and WooCommerce. Let’s take you through the best options available for Yotpo users on these major eCommerce platforms.
Yotpo Alternatives For Shopify
Loox is the most popular Shopify app for product reviews and ratings. It’s used by more than 100,000 businesses, and enjoys an astounding 4.9 out of 5 stars rating on the Shopify App Store.
There are many reasons why Loox has quickly climbed up the charts to become the most downloaded product reviews app.
Loox has, according to many user reviews, the prettiest front-end interface among product review apps. You may choose from several different display options - on the homepage as a carousel, on your product pages, as a dedicated ‘Customer Reviews’ page, as a sidebar, popup, or even on the cart page.
One reason why Loox is so popular is because of how easy it is to use. It literally takes you just one minute to install the app and get it running. The app automatically reaches customers through email to collect reviews - and there is little manual effort involved in starting to see results.
At the same time, Loox is highly customizable. You can tweak the interface to align with the look and feel of your website. You may also experiment with different kinds of messages to see what works for your customers.
High Conversion Rates
On average, Shopify store users who have installed Loox for product reviews see a nearly 91% uplift in visitor to paid conversion.
This is because of the ability for store owners to offer discounts/rewards to encourage high-impact photo reviews. You may also choose to send requests to past customers who may have not reviewed your product.
Loox is very affordable. A store with hundreds of orders per month could run Loox for as little as $29.99 per month.
Loox comes with a 14-day free-trial. Paid plans start at $9.99 per month.
If you are a Shopify user looking for an alternative to Yotpo’s Loyalty and Referrals app, then you should be looking at Loox once again.
Here are some reasons why.
I had already written earlier about how easy Loox is to set up and get going. The Referrals solution is no different. It literally takes just one minute - try it!
With Loox, you have the flexibility to pick any discount structure and amount. For instance, you could choose to offer an equitable $10 reward to both the referrer and the new user who signs up. Or, you could choose to highly incentivize the new user by giving them a higher discount while choosing not to offer any reward to the referrer.
Loox offers an easy to share URL to store customers that they can quickly share across social media, or over email and SMS. The simple viral element can drive a lot of sales that can be easily tracked on your dashboard.
Best of all, you do not need to install another app - it comes native with the product review app you have already installed.
Loox’s Referrals package comes as an add-on to the Product Reviews app. When you opt for both these products, your paid plans start at $14.99 per month (as opposed to $9.99 for just the reviews).
Store owners with high order volumes can start using the Referrals package for as low as $34.99 per month.
Yotpo has a robust SMS marketing automation solution and PostScript offers an equally compelling alternative.
With PostScript, you can build a TCPA compliant subscriber list and launch highly targeted text-marketing campaigns. PostScript also lets you automate your SMS campaigns based on customer actions. For instance, you could send a trigger email to someone who has an abandoned cart, or as a confirmation email after a product purchase.
PostScript has a 30-day free trial. Pricing starts at $0.01 per message for up to 2500 messages per month and goes down to $0.0075 or lower for 10,000+ messages per month.
Yotpo Alternatives For Other eCommerce Platforms
Shopify offers the best app ecosystem among all eCommerce platforms. However, if your store is not on Shopify, there are still several good alternatives to pick from for those who are seeking an alternative to Yotpo. Here is a short list.
BazaarVoice offers a suite of different eCommerce marketing applications to help your store grow sales.
Among other things, BazaarVoice offers the ability to collect product ratings and reviews, deploy Q&As, user-generated social media curation, and social selling.
Here are a few things that I like about BazaarVoice’s Ratings and Reviews feature:
Multi-product submissions: Use these forms to collect reviews on all the products that a customer has purchased instead of having separate forms for each product.
Quick delivery: The most relevant reviews are showcased in short bite-sized chunks so that shoppers do not have to wait to read reviews.
Marketplace support: If you run an eCommerce marketplace, then use the BazaarVoice Network to pull in authenticated user generated reviews of over 11,500 brands and showcase it on your own online store.
Power Reviews offers four main products - ratings & reviews, product sampling, store experience feedback, and analytics.
According to Power Reviews, their display panel is designed for conversion. It lets shoppers filter reviews based on various criteria, search for reviews with specific keywords, or showcase reviews matching predefined sizing or demographic information.
This is especially useful for fashion stores where similar products could look good or bad depending on the customer’s profile.
Reviews also contain information about where they were sourced from - if they came from a sampling campaign, or from a buyer. This provides additional authenticity that helps boost conversion rates.
Feefo is a great alternative to Yotpo since it offers tools like SMS marketing along with their ratings and reviews feature.
The app lets store owners collect both photo and video based reviews from customers. These reviews can be easily shared over third party social media platforms like Instagram and Facebook.
Store owners also have the ability to embed these visual reviews on their website. This helps with boosting conversion rates.
Feefo also has several other tools for conducting surveys, sharing reviews on Facebook ads, measuring NPS scores, etc.
Pricing plans are customized to specific store owner needs and as such you do not have a publicly viewable plan.
TurnTo has a few features that are also offered by competitors like BazaarVoice. They offer community Q&A, visual reviews, and Checkout comments in addition to the Ratings & Reviews tool.
Like Yotpo, TurnTo too lets customers write product reviews from within an email. They offer a seamless review capturing tool that helps maximize review gathering.
Reviews captured via TurnTo are crawlable for robots and this makes it good for your site’s SEO. Other features of TurnTo include review moderation, analytics, visual customization, ‘Single-sign-on’ to prevent customer profile duplication, and multi-language support.
Similar to Feefo, ShopperApproved has tools to facilitate Q&As, video reviews, and surveys. In addition to these, they also have two review-related features : ‘Seller Ratings’ and ‘Product Reviews’.
Seller Ratings are similar to ‘Product Reviews’ - however, they capture feedback related to the buyer’s shopping experience. These ratings can be displayed across the website to help boost credibility and boost conversion rates. These ratings can also be displayed on your PPC ads, Google Shopping results page, and Google’s organic search results.
The Product reviews tool lets store owners showcase their 4-star and 5-star ratings more prominently on the product pages in order to boost conversions. These reviews are SEO-friendly and can be showcased in your Google Product Listing Ads and Google Shopping pages as well.
ShopperApproved does not have a fixed pricing plan. They however offer a 30-day free trial to customers.
Which Is The Best Yotpo Alternative
I have reviewed several top-notch alternatives to Yotpo here in this article. What is best for you depends, obviously, on your needs.
If you are a Shopify customer, there is absolutely no doubt that you should at least try Loox. Not only is this app the most popular among all product review apps on the Shopify App Store, but is also frequently regarded as the most feature-rich and affordable.
If you are not on Shopify, then you are perhaps a little out of luck. Most of the tools have custom pricing plans and are perhaps better suited for enterprise customers. However, with the right budget and a little bit of tweaking, you can do an equally commendable job compare to Yopto with respect to collecting reviews and building a loyal audience for your online store.