Yotpo is among the most well-known ecommerce marketing solutions available today. It’s available for a host of different ecommerce platforms. Including Shopify, BigCommerce, Magento, WooCommerce, and Volusion.
With a suite of solutions, Yotpo can be quite a useful tool for ecommerce businesses.
Yet, there are a few reasons why Yotpo may not be for you.
It may be expensive. If you are a store with a decent amount of orders a month, you may end up paying thousands of dollars. I'm not saying the Yotpo pricing is unfair, but it can ramp up quickly.
That’s a lot of money especially if you run a high volume, low margin business. There are definitely cheaper alternatives to Yotpo.
Also, it may not have the best user interface in town. According to user reviews on TrustRadius, users may face difficulty navigating the dashboard. Some parts of the app seem cluttered and are not all that intuitive. (It's what they say, not what I say).
That can become a problem if you are not too tech-savvy, or want to outsource tasks to an intern.
And yes, it also may not be very easy to integrate.
Depending on what ecommerce platform you use, you might need a developer to work on integrating Yotpo. Unless you have an in-house developer or someone with the tech know-how, it can become tricky.
But don't worry. You're lucky.
There are very good Yotpo alternatives. Across different platforms like Shopify, BigCommerce, and WooCommerce.
Now, let’s take you through the best options available.
Software Showdown: Similar to Yotpo (or Maybe Even Better?)
Let’s get to the good part: showing you the best Yotpo alternatives. And hey, you might think “wow - there are actually cheaper alternatives to Yotpo” at the end of this post. Who knows. You’ll only find out if you continue to read.
Yotpo vs Loox: Visual Product Reviews and Ratings
Loox is the most popular Shopify app for product reviews and ratings. It’s used by more than 100,000 businesses and enjoys an astounding 4.9 out of 5 stars rating on the Shopify App Store.
There are many reasons why Loox has climbed up the charts to become the most downloaded product reviews app.
Here are a few:
Beautiful Interface (Still Optimized for Conversions)
Loox has, according to many user reviews, the prettiest front-end interface among product review apps. Customers LOVE watching it - it's almost as addicting as the TikTok feed.
You may choose from several different display options. On the homepage as a carousel, on your product pages, as a dedicated ‘Customer Reviews’ page, as a sidebar, popup, or even on the cart page.
Let the world know that you have tons of happy customers. (They trust them more than they trust you anyway).
Automated Review Process to Reduce Your Workload
One reason why Loox is so popular is because of how easy it is to use. It literally takes you just one minute to install the app and get it running. Loox sends automated emails to collect reviews for you. And there is little manual effort involved in starting to see results.
Even the set-up process is almost automated. You just need to do a few clicks. Here’s the first one (it opens the Shopify App Store, then click on the green “Add App'' button).
Your Reviews Will Always Look “On Brand”
At the same time, Loox is super customizable. You can tweak the interface to align with the look and feel of your website.
Your reviews, your brand.
You can also experiment with different kinds of messages to see what works for your customers.
Uplift Your Conversions by 91%
On average, Shopify store users who have installed Loox for product reviews see a nearly 91% uplift in visitor to paid conversion.
This is because of the ability for store owners to offer discounts and rewards to encourage high-impact photo reviews.
You can also send requests to past customers who haven't reviewed your product. I mean; chances are high that they'd like to leave a review. But they didn't have time when you asked them for the first time.
Product Reviews That Won’t Break The Bank
Loox is very affordable. A store with hundreds of orders per month could run Loox for as little as $29.99 per month.
Loox comes with a free-trial. Paid plans start at $9.99 per month.
Start to feel that Yotpo is not the right fit for your brand? Maybe because of the costs? Maybe because of the front-end design? Or maybe something else? Only you can really tell. But Loox might be a great solution for you. Click here and test Loox free.
Bonus: If you’re migrating from Yotpo to Loox, you can easily import your existing reviews.
Loox vs Yotpo: For Referrals
If you are a Shopify user looking for an alternative to Yotpo’s Loyalty and Referrals app, then you should be looking at Loox once again.
Here are some reasons why:
Easy Set-up in Less Than One Minute
I had already written earlier about how easy Loox is to set up and get going. The Referrals solution is no different. It takes just one minute.
Pick The Highest Converting Reward
With Loox, you have the flexibility to pick any discount structure and amount. For instance, you could choose to offer a fair $10 reward to both the referrer and the new user who signs up. Or, you could choose to , the new user. Give them a higher discount while choosing not to offer any reward to the referrer.
It's always up to you.
Get Your Brand Spread Via Multi-Channel Sharing
Loox offers an easy-to-share URL for your customers. So that they can go and share your products across social media, over email or SMS.
This simple viral element can drive lots of sales.
Best of all, you do not need to install another app. It comes native with the product review app you have already installed.
That's the full power (and beauty) of Loox.
High ROI at an Affordable Pricing
Loox’s Referrals package comes as an add-on to the Product Reviews app. When you opt for both these products, your paid plans start at $14.99 per month (as opposed to $9.99 for just the reviews).
Store owners with high order volumes can start using the Referrals package for as low as $34.99 per month.
You see, Loox is not just similar to Yotpo, but also offers a different set of features. If you feel that Loox’s referrals in combination with strong visual product reviews is the right fit for your brand, click here. You will be taken to the Shopify App Store.
Now, let's talk about another solution, aka. few of the stronger Yotpo competitors.
PostScript - SMS Marketing Automation
Yotpo has a robust SMS marketing automation solution. No doubt about it. PostScript offers a compelling alternative.
If you're doing SMS marketing, this might be interesting for you.
With PostScript, you can build a TCPA compliant subscriber list. PostScript lets you automate your SMS campaigns based on customer actions...
Like this: Trigger an SMS to someone who has an abandoned cart.
Or this: Send an order confirmation SMS.
PostScript has a 30-day free trial. Pricing starts at $0.01 per message for up to 2500 messages per month. Goes down to $0.0075 or lower for 10,000+ messages per month.
Not on Shopify? Yotpo Competitors on Other Ecommerce Platforms
However, if your store's not on Shopify, there are still several good alternatives.
Yotpo vs Them All: Who Can Beat Them Outside of Shopify?
Here is a shortlist of Yotpo alternatives on non-Shopify platforms:
BazaarVoice (Great if Your Need Social Commerce Features)
BazaarVoice offers a suite of different ecommerce marketing applications. All aim to help your store grow sales.
Like Yotpo, they offer the ability to collect product ratings and reviews. And they also let you deploy Q&As, user-generated social media curation, and social selling.
It's pretty neat, to be honest.
Here are a few things that I like about BazaarVoice’s Ratings and Reviews feature:
Multi-product submissions. What does that mean? Well, use these forms to collect reviews on ALL the products that a customer has purchased. Instead of having separate forms for each product.
Not so bad, right?
They also have something called "quick delivery". It means that your store visitors will see the most relevant reviews in short bite-sized chunks. So that shoppers do not have to wait to read reviews.
If you run an ecommerce marketplace, then use the BazaarVoice Network. Pull in authenticated user-generated reviews of over 11,500 brands and showcase it on your own online store.
Leveraging other brands' reviews at its best.
Power Reviews (Best For Magento and Salesforce)
Power Reviews offers four main products:
Ratings & reviews.
Store experience feedback.
According to themselves, their display panel is designed for conversion. It lets shoppers filter reviews based on various criteria. Like specific keywords, predefined sizing, or even demographic information.
This is especially useful for fashion stores where similar products could look good or bad depending on the customer’s profile.
Reviews also contain information about who wrote them. If they came from a sampling campaign, or from a buyer. This provides extra authenticity that helps boost conversion rates.
Feefo (Best For Custom Solutions Outside of Shopify)
Feefo is a great alternative to Yotpo. It offers tools like SMS marketing along with their ratings and reviews feature.
The app lets store owners collect both photo and video based reviews from customers. You can then share these reviews on social media platforms.
Store owners also have the ability to embed these visual reviews on their website.
Feefo also has several other tools for conducting surveys, sharing reviews on Facebook ads and measuring NPS. NPS stands, by the way, for "Net Promoter Scores"; it's the most simple form of market research. It goes like this: "From 1-10, how likely are you to recommend us to a friend?". That's the trick.
Back to Feefo.
Pricing plans are customized to specific store owner needs. That being said, they do not have a publicly viewable pricing plan.
Anyway, let's turn to TurnTo.
TurnTo (Best For Checkout Comments)
TurnTo has a few features that are also offered by competitors like BazaarVoice. They offer community Q&A, visual reviews, and Checkout comments. On top of it, they also do ratings & reviews.
Like Yotpo, TurnTo too lets customers write product reviews from within an email. They offer a seamless review capturing tool that helps maximize review gathering.
Reviews captured via TurnTo are crawlable for search engines and this makes it good for your site’s rankings.
ShopperApproved has tools to ease Q&As, video reviews, and surveys. They also have two review-related features: ‘Seller Ratings’ and ‘Product Reviews’.
Seller Ratings are similar to ‘Product Reviews’ - however, they capture feedback related to the buyer’s shopping experience.
You can share these reviews across your store website to help boost credibility. And if you're going all-in on it, you can use them on your PPC ads and Google Shopping results page.
ShopperApproved does not have a fixed pricing plan. But they do have a 30-day free trial so anyone can test it without any financial risk.
Which is The Best Yotpo Alternative For 2022 (And Beyond)?
I have reviewed several top-notch alternatives to Yotpo here in this article. What’s best for you depends, obviously, on your needs.
Look, there are tons of solutions that are very similar to Yotpo. You know this by now. And as long as you run your online store on Shopify, the only thing left to do is to decide which tool fits your needs. Your business, your decision.
And if you are not on Shopify, then you are a little out of luck. (It depends on your order volume though). Most of the tools have custom pricing plans and are better suited for enterprise customers. But maybe you're a big baller. If so, with the right budget and a little bit of tweaking, you can get some good results.
Anand Srinivasan is the founder of Hubbion, an online suite of business tools and resources. He is also the author of "How We Did It: 100 Entrepreneurs Share The Stories Of Their Struggles And Life Experiences"