Yotpo is among the most well-known e-commerce marketing solutions available today. You can use it on different e-commerce platforms, including Shopify, BigCommerce, Magento, WooCommerce, and Volusion.
With a suite of solutions, it can be quite a useful tool for e-commerce businesses.
Yet, there are a few reasons why Yotpo may not be for you.
It may be expensive. If you are a store with a decent amount of orders a month, you may end up paying thousands of dollars. I'm not saying Yotpo’s pricing is unfair, but it can ramp up quickly, especially if you run a high-volume, low-margin business.
Also, it may not have the best user interface out there. According to user reviews on TrustRadius, merchants may find the app’s dashboard hard to navigate and not intuitive.
Depending on your e-commerce platform, integrating Yotpo could also be pretty tricky and may require a developer.
So if you are not too tech-savvy, this might not be the best solution for you.
Check out these Yotpo alternatives
There are very good Yotpo alternatives across different platforms - let’s take you through the best options available.
Yotpo vs Loox: Visual Product Reviews and Ratings
Loox is one of the most downloaded Shopify apps for product reviews and ratings. It’s used by more than 100,000 businesses and has an astounding 4.9 out of 5 stars rating on the Shopify App Store.
Here are some of the reasons why Loox has become so popular:
Beautiful Interface (Still Optimized for Conversions)
Users rate Loox as having the prettiest front-end interface among product review apps.
Loox offers a collection of 15+ social proof widgets to showcase visual reviews, one-click referrals, and upsells beautifully across your store pages.
Aside from the classic widgets, your can utilize an eye-catching gallery of product reviews to secure instant trust, carousel widgets to show off your customers' user-generated content, and a dedicated landing page for all your social proof in one place.
Reviews that Look “On Brand”
With Loox, everything can be customized. You can adjust your widgets and emails to reflect your brand's look and feel.
Automated Review Process to Reduce Your Workload
Another reason why Loox is so popular is because of how easy it is to use. The app can be installed and set up in a matter of minutes, has an intuitive interface, and requires no coding to use. You can also visit the Loox Help Center, Academy, and Inspiration resources for a full self-service experience.
Loox also sends automated emails to collect reviews for you - so there is little manual effort involved in starting to see results.
Uplift Your Conversions by 91%
According to Shopify store owners who switched from other solutions to Loox, visitor-to-paid conversion increased by nearly 91%.
This is thanks to incentives such as discounts and rewards, which can be offered with Loox, and encourage customers to leave high-impact reviews.
Loox also allows store owners to send review request emails to their past customers, who haven’t reviewed their products yet, which can be helpful for merchants to start collecting reviews immediately after installing the app.
Budget-friendly Product Reviews
Loox is very affordable. A store with hundreds of orders per month could run Loox for as little as $34.99 per month.
If you are a Shopify user looking for an alternative to Yotpo’s Loyalty and Referrals app, then you should definitely consider Loox.
Here are some reasons why:
Easy Set-up in Less Than One Minute
We already talked about how easy Loox is to set up and get going. The Referrals solution is no different. It only takes a minute to set up and then runs automatically.
Pick The Highest Converting Reward
With Loox, you have the flexibility to pick any discount structure and amount. For instance, you could choose to offer a $10 reward to both the referrer and the new user who signs up. Or, you could choose to offer $15 to the new user, while not rewarding the referrer.
It's completely up to you.
Grow your Brand via Multi-Channel Sharing
Loox offers an easy-to-share referral URL for your customers, which they can use across social media, over email, or SMS.
Loox offers your customers a referral URL that they can easily share on social media, over email, or SMS with others.
This simple viral element can drive lots of sales.
Best of all, you do not need to install another app. That's the power of Loox - an all-in-one social-proof marketing solution.
High ROI at an Affordable Pricing
Loox Referrals is an add-on to the Product Reviews app, for only $5 per month.
Using Loox with its Referrals program, pricing starts at $14.99.
Interested in testing Loox Referrals in your store? Click here.
PostScript - SMS Marketing Automation
Yotpo has a powerful SMS marketing automation solution, no doubt about it.
PostScript offers a compelling alternative. If you're doing SMS marketing, this might be interesting for you.
With PostScript, you can build a TCPA-compliant subscribers list. It lets you automate your SMS campaigns based on customer actions, like triggering an SMS to someone who has an abandoned cart.
PostScript offers a 30-day free trial. Pricing starts at $0.01 per message for up to 2500 messages per month, and goes down to $0.0075 or lower for 10,000+ messages per month.
Not on Shopify? Yotpo Alternatives on Other E-commerce Platforms
Shopify offers the best app ecosystem among all the major e-commerce platforms. However, if your store's not on Shopify, there are still several good Yotpo alternatives:
BazaarVoice (Great if Your Need Social Commerce Features)
BazaarVoice offers a suite of different e-commerce marketing applications. All aim to help your store grow sales.
Like Yotpo, they offer the ability to collect product ratings and reviews. And they also let you deploy Q&As, user-generated social media curation, and social selling.
Here are a few of the top BazaarVoice features:
Multi-product submissions - How does that work? By using these forms, you can collect reviews on ALL the products that a customer has purchased, instead of having separate forms for each product.
They also offer "Quick delivery", for your store visitors to see the most relevant reviews in short bite-sized chunks.
If you run an e-commerce marketplace, you can use the BazaarVoice Network to pull in authenticated user-generated reviews of over 11,500 brands and showcase them on your own online store.
Power Reviews (Best For Magento and Salesforce)
Power Reviews offers four main products:
Ratings & reviews.
Store experience feedback.
The display panel is designed for conversion, according to the company. It lets shoppers filter reviews based on various criteria, like specific keywords, predefined sizing, or even demographic information.
This is especially useful for fashion stores, where similar products could look good or bad depending on the customer’s profile.
Reviews also include information about the writers - whether it's from a sampling campaign or an individual buyer, which provides extra authenticity that helps boost conversion rates.
Feefo (Best For Custom Solutions Outside of Shopify)
Feefo is a great alternative to Yotpo. It offers tools like SMS marketing along with its ratings and reviews feature.
The app lets store owners collect both photo and video reviews from customers, which they can then share on social media platforms. They also have the ability to embed these visual reviews on their website.
Feefo has several other tools for conducting surveys, sharing reviews on Facebook ads, and measuring NPS - the most simple form of market research.
Pricing plans are customized to each specific store owner's needs, and they don’t have a publicly viewable pricing plan.
TurnTo (Best For Checkout Comments)
TurnTo has a few features that are also offered by competitors like BazaarVoice. They offer community Q&A, visual reviews, and Checkout comments. On top of these, they also do ratings & reviews.
Like Yotpo, TurnTo too lets customers write product reviews from within an email. They offer a seamless review-capturing tool that helps maximize review gathering.
Reviews captured via TurnTo are crawlable for search engines and this makes it good for your site’s rankings.