It’s not enough to just be clear on what you should prioritize. To ensure that you stay on track, you need actionable tools and reliable metrics you can use to keep making progress.
With that in mind, there are three Key Levers you should use to ensure you make progress - and three Critical Mindset Principles to help you get the most out of each.
Now, let’s focus on each in more detail.
Lever #1 - Focus Hours Worked
There’s a lot of foundational work you need to do before you can get moving. You need to identify a niche to sell to, figure out what product you can provide them with, determine how to reach them, and so on.
But if you’re not careful, it’s entirely possible for your research phase to stretch out for weeks, months, or years longer than it needs to.
The secret to avoiding the delays caused by inaction? Momentum.
When you can consistently make progress on the things that matter on a daily, weekly, and monthly basis, reaching your goals is all but guaranteed.
Critical Mindset Principle: Quality over Quantity
When it comes to spending time on your business, remember that quality beats quantity. Two focused hours beat eight unfocused ones - every single time.
Keep pushing to complete the highest impact work you can find every time you sit down to work.
Before long, you’ll start to see massive results from your focus.
Lever #2 - Prospects Reached
Until real potential buyers are aware that your product exists, you can’t know for sure if it stands up to scrutiny.
Once your product is ready, make it your goal to reach as many potential purchasers as you can.
By doing this, you’ll be able to make your first sale, and even start building one of the most valuable assets any brand can possess:
An engaged audience.
Critical Mindset Principle: Your Audience is an Asset.
An engaged audience is an asset that your brand will be able to leverage over and over again as you grow. That’s worth paying attention to, even at this early stage.
Soon, your customers love your business as much as custom pet portrait brand West & Willow’s do:
Lever #3 - Conversion Opportunities
Reach is good - action is better.
As you grow, the kind of “action” you care about could be any of the following:
Clicking on your ad
Engaging with your social media post
Adding your product to their basket
At small sample sizes, this metric doesn’t matter too much. But once you’ve got decent traffic, you can begin testing different variables to see what makes prospects engage.