3 ways to improve conversion rates on your product pages

What is the biggest nightmare of any Shopify merchant?

Lots of traffic and no sales.

No matter how visitors are coming to your store, whether you’re doing paid advertising, influencer outreach, content marketing or organic social media – you have to work hard to earn your web traffic. To ensure that you receive a return on your investment it is crucial that your store is optimized for conversions.

No matter how awesome your products are, if your store is difficult to navigate, does not look trustworthy, or does not immediately prove its value to a  visitor – that visitor is going to click away, never to return.

So how can you significantly boost conversion rates on your store overall and specifically on your product pages? Here are a couple of full-proof methods:

Add Social Proof

Social proof is one of the most effective psychological triggers. Research shows that over 70% of people trust consumer opinions posted online. For a long time, textual reviews and testimonials have dominated the social proof space. But things have changed.

Consider the following:

  • Our brains process visual data 60,000 times faster than text.
  • The average person gets distracted in 8 seconds.
  • People form a first impression in a mere 50 milliseconds.
  • Social media posts that include images produce 650% higher engagement than text-only posts.

That is why collecting and prominently displaying user-generated photos on your landing and product pages is one of the most effective strategies for increasing conversion rates.

Enforce Urgency

Another often used strategy is to use the physiological trigger of FOMO, or fear of missing out.

There is nothing that kills eCommerce conversion rates faster than customer hesitation. Anytime a customer thinks “maybe later”, the chances of them actually converting significantly decrease. There is one way to get shoppers to take action immediately: urgency.

But here is a trick – you need to create urgency without being pushy or turning people off. Here are few tactics you can implement on your landing pages:

  • Offer free delivery for a “Limited period”
  • Offer a limited stock of products
  • Provide “low stock” warnings

Improve Navigation

Some may argue that including navigation menus on your landing pages will cost you conversions. But here is the catch: it is not always the case.

In most situations, improving site navigation and helping customers locate the products they are looking for significantly increase overall site conversions. The overall experience a visitor has with your website matters.

It’s important to have an idea, or even sketch out the layout you want to build first. Then, categorize products into well-defined lists so customers can effortlessly locate exactly what they want in a blink of an eye.

Ensure Mobile-Friendly Experience

With shoppers increasingly using smartphones and tablets to browse and purchase, it’s vital for Shopify store owners to optimize product pages for conversions.

According to Statista.com, in 2018, mobile traffic has surpassed desktop for the first time. And the share of mobile traffic is likely to continue rising in the upcoming years.

Having mobile-responsive site design is not unlikely anymore. Now, more and more brands are working towards the idea of “mobile-first”, especially those discovered that their M-commerce surpasses desktop sales. Thus, it’s essential that you have the control and flexibility to edit and even customize the mobile view of your page. Mobile offers limited and different user experience, so the site should not only be stackings of desktop design.

It’s important to have control and flexibility to customize the mobile design. Source: PageFly

 

Think about the “1-click” buy button that Amazon is famous for. They are changing it to “1-swipe” buy button on mobile only while keeping the “1-click” on desktop version. Is it a sign of a larger trend?

How It All Comes Together

One of the most crucial things for conversions is an effective layout of the product pages – it must be versatile enough to be able to include and test different conversion boosting elements. The PageFly – the advanced page builder seamlessly integrates with Loox to help merchants like yourself grow conversions with strong social proof and flexible mobile experience.