How to use social proof to turn the tables for your brand image

How do I make social proof boost my brand image?
There are many types of social proof: from expert reviews to user-generated content, brand building through social proof is a wide and vast net that you can cast. Every page of your store can have some form of social proof, which will not only push for trust but also invoke positive views about your brand.
All the reasons stated in the above section come into play to convince the customer that your brand is reliable and safe, with products that are desirable.
Your brand image is how people view your brand. For example, Netflix is seen as a fun, exciting and creative company. Their user-generated content reflects the same:

- Have a solid product. Amazing product, amazing reviews: simple as that. For this, we recommend using Spocket products. Sourced from the US and Europe, these products are not only excellent quality-wise but also ship quicker to your customers. These are two essential elements of a great product that leads to praise about your brand–China-based products bring in lieu a list of negative reviews. Spocket makes sure you can focus on your customers and your online marketing strategies freely, while customers delight in your products.
Don’t trust us? Here’s some social proof!

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How do I ask for a review?
While we can all agree on the power of social proof, it is a fragile matter to request a review while maintaining your relationship with the customer.
There are a few tips on how to put the question delicately:
1. The survey
The first step should be asking if they had a pleasant experience with your brand. Show them you care by asking about the product and if they were happy with the process. Address their problems, if any, and learn about the product from the customer’s perspective.
This will not only allow you to understand your audience better but also prove to the customer that you value them.
2. Create incentives
Starbucks offers a gift card when asking for reviews which incentivize the customer to take the effort to leave a review. Perhaps the email you send can contain a discount voucher, a deal coupon or a chance to win a free goodie. No one can resist a freebie or a small saving: and you can hit two birds with one stone!
The discount coupon increases the customer’s chances of returning to your store, while also pushing the customer to leave a review!
3. Personalize it
Add the customer’s name and the product they bought to the forefront of your email. Send the email via your email ID rather than a generic store ID: maybe insert a video of you thanking the customer for the purchase, or sign off with your own name if you wish to play it safe. Establish a connection with your customer, build a relationship with them. As soon as the customer stops seeing you as a company, they will be able to relate to you better. Have a look at Neil Patel–he’s a real person, and that does contribute to the image his brand has today.
4. Include a way to rate within the email
Reduce the number of steps a customer has to take to write a review for your brand. Include the rating system within the email, and allow for more extensive feedback via a simple reply.

5. Scratch their back
Lastly, if you want the customer to spare a good word for you, make them feel good first! The customer is happiest within 3 days of receiving the product before the novelty wears off, so make sure to send in the request during this period–and start off your email with a thank you, or something similar. Coax the customer into the review!
With the above tactics, you are ready to set the stage on fire! Reviews lay the foundation for a successful brand; only satisfied customers can grow a business. Create a store that reveals the best of your customers– start off with Spocket today for products worthy of applause, and then finish off with Loox: gain astounding reviews from happy customers.