Updates to Data Processing Addendum and Privacy Policies

Last updated:
May 2023

Key Changes to the Data Processing Addendum (DPA)

  1. The Parties now also agree to Loox Privacy Policy (for Merchants and Website Visitors) and Loox Website Terms of Service
  2. Data collection practices of meta data and analytics information have been updated to better reflect Loox Privacy Policies
  3. Sub-processors list has been incorporated as a link, available at: https://loox.app/legal/service-providers
  4. The data processing in countries which are not recognized by the EU as having adequate protection will be using standard data protection clauses as determined by the EU and UK.
  5. The data processing details where the California Privacy Rights Act (CPRA) applies to the Merchant were updated.
  6. The DPA is available here

Key Changes to the Privacy Policies

  1. Loox Privacy Policy (for Merchants and Website Visitors) that replaced Loox Privacy Policy (Merchants):
    <rte-indent>1.1 It now addresses both visitors of our Loox.app websites and Merchants who use Loox Services.<rte-indent><rte-indent>1.2 It details our data processing activities and consumers rights in accordance with the California Privacy Rights Act (CPRA), where it applies to the Merchants and Website Visitors.<rte-indent><rte-indent>1.3 It only applies to Loox’s processing activities as a Data Controller / Business in accordance with the GDPR / CPRA.<rte-indent><rte-indent-last>1.4 This privacy policy is available here<rte-indent-last>
  2. Loox Privacy Policy (for Merchant’s Customers) that replaced Loox Privacy Policy (End Users):
    <rte-indent>2.1 It specifies how Merchants may use Merchant’s Customers Personal Data to display and share their reviews online (for example, sharing Merchant’s Customers Personal Data with third parties via the following Integrations.)<rte-indent><rte-indent>2.2 It details our data processing activities and Consumers rights where the California Privacy Rights Act (CPRA) applies to Merchant’s Customers.<rte-indent><rte-indent>2.3 It only applies to Loox’s processing activities as a Data Processor / Service Provider in accordance with the GDPR / CPRA.<rte-indent><rte-indent-last>2.4 This privacy policy is available here<rte-indent-last>

<span id="template">Template Mail for Merchant’s Customers</span>

Dear [Customer name],

Loox, the review platform we use in our store, is updating its Privacy Policy, effective May 30th, 2023. Below is an outline of the key changes and links to the updated policies.

Please note that on and after this effective date, Loox Privacy Policy (for Merchant’s Customers) shall be in force.

Key Changes of Loox Privacy Policy (for Merchant’s Customers) that replaced Loox Privacy Policy (End Users):

  1. It specifies how Merchants may use Merchant’s Customers Personal Data to display and share their reviews online (for example, sharing Merchant’s Customers Personal Data with third parties via the following Integrations.)
  2. It details our data processing activities and Consumers rights where the California Privacy Rights Act (CPRA) applies to Merchant’s Customers. 
  3. It Only applies to Loox’s processing activities as a Data Processor / Service Provider in accordance with the GDPR / CPRA. 
  4. Is available here.
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Alleged infringement notice

If you believe that the Service was used to infringe your copyrights, you may send our designated copyright agent (the "Agent") a written notification that includes substantially the following: 

  1. A physical or electronic signature of the person authorized to act on behalf of the owner of the right that is allegedly infringed;
    1. Loox Privacy Policy for end users available here (the "Privacy Policy")
    2. Loox Terms of Service available here
  2. Identification of the copyrighted work claimed to be infringed, or if copyrighted works are covered by a single notification, a representative list of such elements; 
  3. Identification of the content that is claimed to infringe or to be the subject of infringing activity and the access to which is to be disabled, and information reasonably sufficient to permit us to locate the content, including the exact Service page in which you discovered the allegedly infringing content; 
  4. Information reasonably sufficient to permit us to contact you, such as an address, telephone number, and, if available, an electronic mail address at which you may be contacted; 
  5. A statement that you have a good faith belief that the use of the material, in the manner complained of, is not authorized by the owner of the copyrighted work, its agent, or the law; 
  6. A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of the copyrighted work that is allegedly infringed.

Upon your notification, we may remove or disable access to the content that you claim to be infringing. We may ask you to provide further or supplemental information, prior to removing or disabling access to any content displayed on the Service, as we deem necessary to comply with the law. We may also provide the Service user who submitted the allegedly infringing content, with your contact details, in order for that person to be able to contact you and challenge your claim.

Counter notification

If we’ve removed or disabled access to content that you submitted, pursuant to a notification of claimed infringement that we received, then you have an opportunity to respond to the notice and takedown by submitting a counter-notification to our Agent. To be effective, your counter notification must be a written communication that includes substantially the following:

  1. Your physical or electronic signature;
  2. Identification of the removed content, or of the content to which access has been disabled and the location at which the content appeared before its removal or before access to it was disabled;
  3. A statement, under penalty of perjury, that you have a good faith belief that the content was removed or disabled as a result of mistake or misidentification of the content;
  4. Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the competent courts in any judicial district in which your address is located or in which you may be found, and that you will accept service of process from the person who provided notification or an agent of such person.

After receipt of a counter notification, we will provide the person who submitted the claimed infringement notification, with a copy of the counter notification.

Subject to the applicable law, we may then replace the removed content and cease disabling access to it within 10 to 14 business days following receipt of the counter notice, unless our Agent first receives notice from the person who notified us of the claimed infringement that such person has filed an action seeking a court order to restrain the user from engaging in infringing activity relating to the content on the Service.

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