Boost your review collection with QR codes & Review links

Getting more product reviews is key to building trust and increasing conversions. But asking for reviews only via email isn't always enough - especially for in-person experiences like retail stores, pop-ups, or order inserts. That's where QR codes and review links come in. They make it easy to collect reviews on the spot.

What are QR Codes and Review links?

QR codes and review links in Loox are tools that let you request reviews from customers who have placed an order, without relying solely on post-purchase emails. After scanning a QR code or clicking a review link, the customer simply enters their email. If there’s a recent order to review, Loox will automatically send them a review request.

Both tools lead to the same review form, but they’re designed for different moments:

• QR codes are great for physical placements - on packaging, inserts, or signage at in-person events.
• Review links work best in digital channels - like email campaigns, SMS, or DMs.

This gives you the flexibility to collect reviews wherever your customers are.

When to use them?

QR codes and review links are ideal for:

• Pop-up shops and physical retail events
• Product inserts and thank-you cards
• Collaborations with influencers or affiliates
• Follow-ups via SMS or direct messages
• Post-purchase flows in your newsletter or email campaigns
• Loyalty program check-ins or community updates

Best practices for using QR codes and Review links

Give context

Don’t just drop a QR code or link - explain what it’s for. Make the request clear, personal, and appealing. 

Example: "Tried our product? Scan to leave a review & get 10% off your next order."

Place the QR code where it matters

Think through the customer journey and make sure the QR code shows up at the right moment. Here are some proven placements:

• Product packaging: Place on the outside of boxes or on inner sleeves.
• Thank-you or instruction cards: Include a dedicated card inside each order. This is especially effective because it reaches the customer at the unboxing moment - when excitement is high and feedback is top of mind.
• Retail displays: Use table tents, signage, or shelf talkers in-store.
• Events and pop-ups: Add to banners, tote bags, or checkout counters.
• Receipts or invoices: Print directly on receipts (digital or paper).
• On-product stickers: For items like bottles, jars, or tech gear.
• Email or SMS follow-ups: Embed the link post-purchase or post-delivery.
• Social media DMs: Especially for influencer campaigns or community giveaways.

Best practice: Place the code where the customer is already engaging with your product or service. That’s when feedback is top of mind.

Make it easy to scan

• Avoid placing QR codes on curved or shiny surfaces that are hard to scan.
• Keep a clear margin (quiet zone) around the code for readability.
• Make sure the QR code has strong contrast - black code on a white background is ideal.

Tip: Test scan from a typical phone camera under different lighting conditions before printing at scale.

Track results and adjust

If customers who received QR codes aren’t leaving reviews, it’s a signal to reevaluate. Double-check your placement - is it visible enough? Is it appearing at the right moment in their journey (like right after unboxing)? Small adjustments in timing, visibility, or messaging can significantly improve your results.

QR codes and review links are powerful tools to capture reviews at moments that matter. Whether you're printing a code or embedding a link, make sure the experience is easy to use, on brand, and well-placed - it could be the small detail that earns you your next five-star review.