It’s no secret that you need more than Shopify to run a successful ecommerce business.
You need time, a bit of money, ambition, (a lack of real-life), and a lot of great software. And that’s what we’re going to cover today.
With Loox, DSers and PageFly already installed, I took it a bit further and installed all the apps that I want to work with. From email marketing to image optimization.
Love Letters to Your Customers
The CEO of Basecamp and Hey.com said the following about emails:
He’s right; email’s a treasure. For both the sender and the recipient.
It all comes down to how you do email marketing. Spamming customers is the last thing you want to do.
I knew straight from the beginning that I wanted to do email marketing.
And over the last 12 months, marketers across all industries have seen a 78% increase in email engagement. Email is far from dead. It’s an industry worth $7.5 billion. But it doesn’t stop here. Statista projects this number to increase to $17.9 billion by 2027. Isn’t this crazy?
I want a piece of that cake!
The foundation of my email marketing is Omnisend. It was a no-brainer for me to install it in my store
The first thing I wanted to set up was an abandoned cart automation. It’s an easy way to increase sales.
To be honest, I didn’t do much here. I used the default setup and emails from Omnisend.
To make sure I don’t spam my future customers, I deactivated the Shopify default abandoned checkout cart emails.
Sell More And Sell Faster
Amazon attributes 35% of their sales to upsell and cross-sells. Isn’t this stunning?
Not sure if I can achieve the same results but at least I want to give it a try.
So I installed Candy Rack; an upsell app for Shopify.
You might ask yourself “what does she want to upsell? There’s only one product in her store”. And that’s a good question.
Here’s my answer to this:
Maybe I will add more products.
I have that one product in different colors.
So I’m going to offer more of the same.
I activated the “Smart Auto Upsell”:
I used Candy Rack’s default copy, but set the product count to “2” and applied a 30% discount.
This is how it looks on my store:
Not bad, not bad.
Push it to The Limit (With This Shopify App)
Some people love push notifications and others hate ‘em. But no matter on which side of the fence you are; they are converting.