Welcome back to the fifth article in our six-part series on the journey from First Sale to Full Freedom.
(We covered this model extensively back in the first installment of this series, so if you need a refresher, click here.)
In our last article, we:
Talked about the Phase 3 of the journey in detail
Examined exactly what you need to know to identify if you’re currently in this phase
Showed you how you can successfully navigate to the next level (while avoiding the common pitfalls + obstacles that could prevent you from doing so)
As a reminder, here’s a graphic to show you what the journey looks like from start to finish:
In this article, we’re going to go deep on Phase 4 - Scaling Your Team.
We’ll start off by examining the typical business profile of a brand in this phase of their evolution.
We’ll then move on to talk about:
What your Core Focus should be at this point
The Key Levers you should dial in on and the critical Mindset Principles you can focus on to achieve success as quickly as possible
The Biggest Pitfalls you need to avoid and Powerful Success Strategies you can use to navigate around the obstacles you’ll encounter during this part of your journey
By the time you finish reading this article, you’ll have a clear understanding of how your brand can move from the start of this phase (being your full-time focus) to the end (being able to support a team).
Let’s get started!
Is This You?
If you’re in this phase of your journey, you probably:
Have steadily growing levels of sales (up to mid-five figures in monthly revenue)
Enjoy stable demand for your products on a month-to-month basis
Generate decent amounts of revenue from organic sources (e.g. social acquisition + repeat purchases)
Have a strong reputation in your niche and a growing, loyal customer base
Feel as if you can’t run the business by yourself anymore
This phase is characterized by the need to scalesustainably.
If you can solve this problem, you’ll be well on your way to building a team that takes your business further than you could manage alone.
Aspect #1 - Core Focus
At this stage of your journey, there’s only one thing you need to worry about:
Scaling your core team to keep the business growing.
Success in this phase requires you to:
Double down on what has worked in the past
Discard strategies that don’t deliver anymore
Introduce fresh tactics to overcome the new obstacles you face
If you have the ambition to grow your brand into an entity that can do more than you could alone, you need to scale your core team…
And with their help, it won’t be long before your brand is collecting tons of awesome reviews - just like the ones Loox customer Gabriella Plants get: