Google’s Shift to Product-Centric Search: What You Need to Know

Google's AI updates have been making headlines, but there's another big shift you need to know about. Google is now prioritizing products in search results, transforming the way its marketplace works. Let's dive into what this means for you.

What changed?

This past year Google introduced significant changes to how it shows products on search results. At first, product ads were introduced on the results page. Then, product filters were added to product-related queries making Google Shopping the default for any commerce-related search. This trend continues with recent changes to search result rankings.

A recent study revealed a big shift in Google's search rankings. Google now favors eCommerce sites and those with user-generated content over affiliate and review sites.

The takeaway? eCommerce sites should capitalize on this by adding more customer reviews and user-generated content.

Another recent analysis surveyed more than 35,000 keywords across top commerce categories and concluded that in June 2024, product listings ranked higher than they did 5 months prior. 

The trend is clear: Google favors commerce. This shift presents a great opportunity, especially with the holiday season right around the corner.

If your store isn't optimized for search yet, now’s the time to act, as results can take time. Follow this checklist to get your store all set.

As an Official Google review partner, here’s how Loox is designed to help products rank higher and get more clicks.‍

Rich Snippets

Rich snippets display product ratings as part of your Google search results so your pages rank higher and get more clicks. Rich snippets are enabled by default. You don’t want to miss out on this so it’s worth double checking. Here’s how.   

Google Shopping integration

The Loox Google Shopping integration displays reviews and ratings on Google Shopping search results and Google Shopping ads. With Google prioritizing shopping, this is now critical. Learn how to integrate reviews with Google Shopping Product Listings.

Industry-leading loading times

Loox widgets are designed with performance in mind, helping your products rank higher and get more clicks.

With ever-rising acquisition costs, make sure to take advantage of the shift in how Google prioritizes products in search results. Leverage Loox features to help your products rank higher and get more clicks.