Review search ads
You can’t always control what some people say about your brand, but you can control how others are being exposed to these words (if at all).
Here’s how 7-figure DTC brand Space Goods does it:
They’re running review search ads on Google, meaning whenever someone searches for “Spacegoods reviews” (or similar), people see an ad as the first search result.
The site shoppers land on is Space Goods’ Happy Customers page; a dedicated page where all of their reviews can be found.
It works because people are getting what they searched for and are super close to the products they desire.
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