Trust badges

Shoppers decide within seconds if they trust you enough to make a purchase (or not). You don’t have much time to convince them. That’s why it’s crucial for your success to help them make an educated decision about the trustworthiness of your brand.

Customer reviews help big time. But for some hyper-busy shoppers, it takes too much time to read through all of them. They want to summary.

That’s where trust badges come in.

Here’s a real-life example of a Shopify merchant that nails it (Lastu Cases):

It sits right on the homepage, the page which gets the most traffic. And with nearly 5,500 reviews, it contributes massively to a great conversion rate.

(See it live in action here)

Then, once the initial trust is built and the interested is sparked, a potential customer will continue the journey, reads through more reviews and finally makes the purchase.

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