How LEGO creates products with customers

A lesson in product validation and community engagement from LEGO:

Getting customers excited about a new product they’ve never seen before? Hard. 

But letting your customers: 

  1. Contribute product ideas they love. 
  2. Share them with their (and your) community.
  3. Vote on their favorite (new) products.
  4. See the best community ideas come to life. 

… That’s genius. And that’s exactly what LEGO does with their “LEGO Ideas Designers” program:

Their customers become creators. And their creators become their stars:

^ LEGO features their creators on social media to make sure they keep building amazing products for them.

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