Two-thirds of shoppers trust online reviews more than their ex-partners. Yeah, they're that powerful.
And that's why it's so important for brands to get as many reviews as possible.
And you need to ask for reviews in clever ways that make you stand out from the competition.
This post will show you how to do that.
Send a Clever Review Request Email
Let’s start with the obvious one.
Without a doubt, emails are the most effective way to ask for reviews. Over the last 12 months, Loox customer review request emails helped to collect 5,844,506 reviews for our customers. And, Loox’s review request emails see an average open rate of 50%.
But having high open rates are only half of the battle. You also need to write a really compelling email. An email that makes people want to leave a review.
If you’re a great copywriter, you’re lucky. This part will be fairly simple for you.
But, if you’re struggling to come up with a great email, we're here to help. In this post, we cover how to craft a winning review request email. You’ll even get eight different templates you can use to convert buyers into raving fans who will want to leave a review. And if that's not enough, you can find more post-purchase email examples here.
Let's dive deeper!
Leverage SMS for More Reviews
Direct messaging through SMS is a straightforward and quick method to ask for reviews.
Studies show that people are more likely to see and respond to SMS than emails. According to eztexting.com, 90% of mobile phone users will read their SMS within three minutes.
To make this channel work for you, you have to be polite and concise when requesting reviews. The easier you make it for your customer, the more likely you'll get a response.
Your website is where the magic happens. It’s where you have the opportunity to turn new visitors into lifelong fans. So why not use that to your advantage?
Placing "Write a review" buttons on your website can become one of your most effective sources of reviews.
Here’s how multi-million dollar brand BlendJet does it on their product pages:
And the best part, you don’t need to hire a designer or a developer to set up your review button. For Shopify stores, you can use Loox's no-code solution.
The Old-School Way: Ask in Person
Asking for in-person reviews is often very effective for businesses with brick-and-mortar stores. Brand owners can interact directly with repeat customers to learn more about their shopping experience.
It’s different for digital brands. These companies may have to host (or attend) events to interact with their customers in the flesh. But it can pay off. In-person events allow brands to deeply connect with customers on an emotional basis.
In-person events are also a great way to understand your customers' experiences with your brand and your products. Attendees are in the right mindset to share their opinions about your products. Otherwise, they wouldn’t participate in the first place.
But, keep in mind that hosting in-person events can be expensive and take time to plan and execute, so they may not be a viable option for everyone.
A Few More Clever Ways to as for Reviews at Scale
The above-mentioned tactics are some of the highest-converting ways to ask for reviews.
But, as your business grows, you might also want to automate and scale your review request efforts.
So here are three more ways to ask for product reviews:
The best reviews are the ones that are personal. Contextual insights to be more precise.
Depending on the product, these can be:
Specific usage of the product.
Attributes of the customer (eg. if you’re selling skin-care products).
Type of complementary products in use (eg. if you’re selling phone cases for Android and iPhones).
It not only helps future customers understand your product faster and make an educated decision about the purchase, but also lets you build and connect a community. If shoppers see that like-minded people purchased the same product they’re considering buying, it increases the chances of conversion.
Here’s a great example:
Everyone who’s considering buying a blender for the same reason will instantly see that their search for a perfect product has (finally) come to an end.
Customer reviews will help your business become a trustworthy brand. Investing in strategies that capture and display genuine reviews is vital. For any size business, from small to enterprise.
But we understand that you can’t spend 12 hours a day collecting reviews. You have better things to do. That’s why we built and optimized the Loox Shopify app to do exactly that - on auto-pilot. Wanna try? It’s free for 14 days. Just click here.
Tim has a puppy called Rosa. (He also does marketing at Loox).