Build (immediate) trust above the fold

The first thing your visitors see is your hero section.

It’s the only space on your site you know for sure visitors will see. The more compelling this section is the higher your conversion rates.

The most successful DTC brands in the world follow a simple framework:

• Product.
• Copy.
• Social proof.
• CTA.

Here are five real-world examples:

Obvi’s social proof header:

Volant’s social proof header:

TheOodie’s social proof header:

IQBAR’s social proof header:

Floraly’s social proof header:

Thanks to Obvi, Volant, TheOodie, IQBAR, and Floraly for mastering this.