Design
1
min read
DTC brand moodi is smart about their Social Proof Marketing.
They understand that it's not just about the content of individual reviews but also the strategic composition of different types of reviews.
Their approach is catered to two main types of customers:
(Moodi uses Loox’s built-in Featured Reviews to highlight different types of reviews at the top of their widget.)
Using reviews to address the problems of particular customer groups, moodi creates a narrative of trust and sincerity for their brand.
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