Social Proof Examples

Launching your own fashion business is easier than ever before.

Print-on-demand services make it happen.

You can be up and running in minutes.

There’s one challenge, though.

Print-on-demand brands go live with mock-ups of their products as product images.

They don’t look real, customers can be skeptical.

“As a print-on-demand business, we don’t always show the actual product, so building trust and showing we are a real business is key.”

Nate Brown

Founder, Geek Tropical

Here’s how Geek Tropical solves this:

Real photos from real customers.

The kicker: They will increase conversions like no other product shot.

Learn more about Geek Tropical’s success here.

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DTC brand moodi is smart about their Social Proof Marketing.

They understand that it's not just about the content of individual reviews but also the strategic composition of different types of reviews.

Their approach is catered to two main types of customers: 

1. Solution-aware customers (familiar with competitors’ products).
2. Problem-aware (not familiar with competitors).

“A review saying 'this is the best product I've tried' resonates with the solution-aware customer. On the other hand, a review highlighting how the product solves a problem appeals to the problem-aware customer.”

Nick Ward

Co-founder, moodi

(Moodi uses Loox’s built-in Featured Reviews to highlight different types of reviews at the top of their widget.)

Using reviews to address the problems of particular customer groups, moodi creates a narrative of trust and sincerity for their brand.

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If you look at the website of Tabs, you’ll see their massive amount of social proof.

It’s how they built and grow their brand.

Social proof is more than just a few reviews for them. It’s their marketing strategy.

“By using Loox for social proof, we’ve seen massive impact on our conversion rates.”

Oliver Brocato

Co-founder, Tabs

And this doesn’t only apply to their website.

Just as important as on-site conversion rates are click through rates in their email campaigns.

That’s why Tabs is heavy on social proof in their emails. They use every single opportunity to build trust.

Here’s their email pop-up highlighting 100,000+ happy customers:

And here’s the social proof part of their welcome email:

The more controversial your product is, the more skeptical people are.

Tabs made it their mission to tackle this by letting happy customers speak up. And with more than 100,000 customers and $10,000,000 in sales, their success speaks for themselves.

Learn more about Tab's Social Proof Marketing success here.

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